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Tom Trafford

Digital Marketing Consultant

Can work in or around London, Brighton, Portsmouth

  • 51.509648
  • -0.099076
  • Suggested rate €564 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Tom's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Tom's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km
  • Around Brighton and 50km
  • Around Portsmouth and 50km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (12)

Tom in a few words

I have over 6 years of experience profitably running large paid digital ad accounts across a variety of industries including (travel, e-commerce, apps and software). I have also done part time consultancy/free lance work in the past.

I have helped companies grow up to 80% YoY and increase their customer base at a global level. My predominant experience is in paid digital advertising. This includes but is not limited to Google, Bing, LinkedIn and facebook/instagram.

I am very strong at data analysis, whether that be website or platform usage in Google Analytics or building revenue models/forecasts in Excel using data pulled from SQL databases.

I'm incredibly driven and happy to work any hours that are required to hit goals.

Experience

Upzelo

Head Of Digital Marketing

United Kingdom

January 2022 - Today (11 months)

I am in charge of all paid digital and organic digital channels for Upzelo. On the paid side of digital marketing this includes Google Ads, Microsoft Ads, LinkedIn Ads, Quora Ads, Reddit Ads and Gartner paid listings. In terms of the organic digital marketing i work with an SEO agency to optimise the site's organic traffic. I also am in charge of the blog and the content that we post via our organic social channels. I lead the optimisation of the website through A/B testing and am the go to person for data analysis whether that be website analysis or platform feature usage. I am a member of the senior management team and work closely with various heads such as Finance, Product, Design, Revenue and the CEO to drive our business growth.

Connexity, Inc.

Senior Digital Marketing Manager

London, UK

January 2021 - January 2022 (1 year)

I was the channel source owner for Google and Microsoft Shopping Ads for the European Markets ( Great Britain, Germany, France and Italy). My key responsibility was to maximise net revenue while hitting our merchant partners cost of sale targets. My Job involved working with over 150 businesses and optimising performance through product level pricing, margin/ device bid adjustments and A/B tests on new features or different pricing strategies. During my time at Connexity my region saw an increase in revenue and margin versus the year prior.

My PT Hub (Fitii Ltd)

Senior Paid Digital Manager

Burgess Hill, UK

January 2020 - January 2021 (1 year)

I was in charge of all paid digital marketing for My PT Hub. Operating across Google, Facebook, Bing, YouTube, LinkedIn and many more. I also held responsibility for our review site partnerships working with the likes of G2, Gartner Digital Markets, Sourceforge and Trust-pilot. At the time of me leaving My Pt Hub, we had seen YoY growth of 80% in paying customers and 9 of the best months in the companies history had occurred during my time there.

Park Cameras Ltd

PPC and Affiliates Manager

Burgess Hill, UK

August 2019 - January 2020 (5 months)

I was in charge of the PPC, Affiliates, Paid Social and Programmatic Display channels. I managed agencies that were responsible for PPC and Programmatic Display, working with them on how to improve performance and account structure. We operated across search and shopping on both Google and Microsoft Ads. I ran the affiliate network through AWIN, talking to our affiliate partners about tests we want to run and promotions we would like to support. I reach out to new partners and establish relationships that will benefit the company. Paid social is run in-house working on building our brand loyalty. A large part of my role was dealing with strategy and reporting. Working out which channels to invest in to hit commercial targets.

TRAVELOPIA

PPC Manager

Crawley, UK

October 2018 - August 2019 (10 months)

I was the PPC Manager for Travelopia. I held responsibility for the budgets, account management and overall strategy for the four tailor made brands. Hayes & Jarvis, Sovereign, Citalia and Austravel.

TRAVELOPIA

Senior PPC Specialist

Crawley, UK

May 2018 - October 2018 (5 months)

I was in charge of the PPC accounts for the "Short Haul" tailor made brands Sovereign and Citalia. I held the responsibility of account management, budgets and overall strategy for the PPC team.

TRAVELOPIA

PPC Specialist

Crawley, UK

May 2017 - May 2018 (1 year)

I was a PPC specialist working across four travel brands Hayes & Jarvis, Sovereign Holidays, Citalia and Austravel. I worked across our Google and Bing accounts as part of a brand new team. I was directly involved in building new campaigns, ads, doing keyword research.

MyCheck

Marketing Internship

New York, NY, USA

September 2016 - December 2016 (3 months)

I undertook the opportunity to have a marketing internship in Manhattan working for MyCheck. This was as part of a global programme called the interngroup. My role included using sales force to work out potential customers for our App Software an preparing presentations for pitches.

Top-Consultant.com

Digital Marketing Assistant  - As a freelancer

Surrey, UK

June 2014 - October 2015 (1 year and 4 months)

As part of my degree I took a year in industry working as a digital marketing assistant for a consultant job board website. I was in charge of the PPC advertising and social media for the company. This included creating campaigns and managing the accounts to ensure a good return of investment from a small budget. I also was in charge of the social media marketing. This aspect of my role meant i was tasked with creating and scheduling posts across Facebook, Twitter, Google plus and LinkedIn. The aim being to grow brand interest and drive traffic to the site.

Education

  • Bachelor of Science

    University of Birmingham

    2016

    Bachelor of Science, BSC, Business, Management, Marketing, and Related Support Services