Description

I help B2B startups and scaleups build and scale their revenue engines, from go-to-market strategy to execution across sales and marketing.

With 10+ years of experience across SaaS, logistics, and international markets, I’ve led commercial and growth initiatives that scaled revenue from €2.5M to €4M (+80% YoY), reduced churn to 5%, and built high-performing commercial teams from the ground up.

I work hands-on with founders and leadership teams to:

• Define and execute go-to-market strategies

• Build and optimize sales funnels and CRM systems

• Improve customer acquisition, retention, and expansion

• Align marketing and sales into a scalable growth engine

• Structure and scale commercial teams

Typical engagements include GTM strategy, sales process design, revenue operations, and fractional leadership roles.

If you're looking to accelerate growth and bring structure to your commercial operations, I can help.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LOOPER LOGISTICA
Commercial Director
E-COMMERCE
October 2025 - Today (8 months)
Madrid, Spain
• • Designed and executed the company's end-to-end commercial strategy across sales, marketing, and account management functions.
• • Scaled annual company revenue from €2.5M to €4M, driving 80% YoY growth through GTM optimization and vertical repositioning.
• • Refocused go-to-market strategy toward higher-margin verticals, improving profitability and unit economics.
• • Built scalable revenue operations infrastructure, including CRM systems, KPI dashboards, funnel stages, and forecasting models.
• • Redesigned the Account Management function, reducing annual client churn to 5% across a 60+ customer portfolio.
• • Launched additional revenue streams through cross-sell initiatives, including new packaging service offerings.
• • Lead and developed a 6-person commercial team across acquisition and account management functions.
Commercial strategy Sales funnel Marketing Product Development Strategic planning
HANBAI
Sales Consultant
CONSULTING AND AUDITS
April 2025 - October 2025 (6 months)
Madrid, Spain
• • Advised B2B startup and scale-up clients on revenue growth strategy, go-to-market execution, and sales process optimization.
• • Implemented structured sales methodologies and qualification frameworks including MEDDIC and Solution Selling.
• • Designed sales funnels and achieved CRM optimization for scalable growth processes
Corporate strategy Strategic planning Commercial strategy Sales funnel Business analysis
HIVE
Senior Account Manager
TECH
June 2023 - April 2025 (1 year and 10 months)
Madrid, Spain
• Built the Account Management team structure to support Hive’s expansion into the Spanish Market.
• Managed a €500k+ annual portfolio, driving retention, upsell, and strategic growth initiatives for e-commerce brands.
• Partnered with Enterprise sales leadership on strategic deal development and enterprise account strategy.
Customer Journey Customer Loyalty/ Retention customer success Sales funnel Commercial strategy