Expertise (48)
Skills
Tobias in a few words
- 7+ Years of experience in Analytics & Digital Marketing with a focus on tracking/measurement, performance and data accuracy.
- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, GTM, GA360, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).
- I was regularly in direct contact with major vendors (Google, Facebook, Criteo, etc.) in the Ad Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.
- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.
- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, GTM, GA360, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).
- I was regularly in direct contact with major vendors (Google, Facebook, Criteo, etc.) in the Ad Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.
- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.
Experience
- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today (25 years and 3 months)If I had to sum up my life up to this point, I'd say it's been one heck of a ride...
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1 recommendation
AG
Aksel Gresvig recommend Tobias
2/24/2021
Tobias has set up and maintained a number of key analytics infrastructure components for us, as well as provided great insight through custom Datastudio reporting. His GA/GTM/DS skills are undeniable.
He has also proven to be a very valuable sparring partner for everything related to analytics.
Highly recommended!
He has also proven to be a very valuable sparring partner for everything related to analytics.
Highly recommended!
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Education
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Certifications