Skill set
Industry fields of expertise
Tina in a few words
With almost a decade of experience at the intersection of design and strategic communications, I focus on creating visual narratives that engage audiences and propel brand identities forward. As a freelance creative designer and communications consultant, I merge creativity with strategic thinking to deliver meaningful results.
Experience
- Kartesia BelgiumPR & COMMUNICATIONS MANAGERNovember 2018 - December 2023 (5 years and 1 month)Brussels, Belgium• Developed and executed digital strategies, leveraging various channels to enhance brand presence and achieve KPIs through compelling content• Mentored and guided a dynamic team to achieve strategic objectives• Maintaining and updating company's website and landing pages (Drupal / Wordpress)• Analysing monthly analytics reports on LinkedIn, identifying areas for improvement and implementing strategies to meet KPI targets.• Analysing PR coverage and provide reports to measure impact of campaigns• Video production (filming and editing with Premiere Pro / After Effects)• Coordinating the conception and publication of Newsletters (MailChimp)• Creating graphic design for newsletters, magazine ads, reports, etc. (with InDesign, Illustrator, Photoshop) to ensure brand consistency• Managing the intranet homepage (SharePoint)• Managed the platform structure and integration of a CRM (Dynamics)
- teemCOMMUNICATIONS CONSULTANT | CREATIVE DESIGNERJune 2024 - Today (11 months)Brussels, Belgium• Developing and designing graphics and content for digital and print media, including social media posts, websites, brochures, banners, and other marketing materials• Filming and editing videos, including promotional videos, interviews, and tutorials, ensuring high production quality and alignment with client objectives• Collaborating with clients to understand their brand identity and requirements, ensuring that designs are aligning with their vision and goals• Conducting market research to identify trends and opportunities, providing insights to clients for effective communication strategies• Monitoring project progress and making adjustments as necessary to stay aligned
- KartesiaOFFICE MANAGER & COMMUNICATIONSOctober 2015 - November 2018 (3 years and 1 month)Belgium• Coordinating the conception and publication of the Newsletter brochure• Creating the graphic design for the Newsletters (both email and paper versions)• Maintaining and updating Kartesia's website• In charge of the Virtual Data Room• Providing diary management, travel and administrative support to the team• Organizing and preparing events
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Education
- Finance for Non-Finance ProfessionalsSOLVAY Business School2018Executive Education
- Graphic DesignEPS St-LucGraphic Design
- Master of ArtsULB2017MA in Modern Languages and Literature