Senior Service & Product Design Consultant | Experience Design Facilitator
With 20+ years of experience across service design, product strategy, and experience design facilitation, I help teams and organisations design better services, products, and customer experiences; with clarity, creativity, and speed.
My work spans corporate innovation, digital product teams, public sector services, and startup ecosystems, with a focus on getting cross-functional teams aligned, uncovering customer insight, and turning strategy into practical action.
As a Global Partner for the Kaospilot Experience Design Program, I also train and coach professionals in experience design methods used by top organisations like LEGO and Novonesis; giving me a unique toolbox to support both big picture thinking and on-the-ground delivery.
Typical projects
Service design & product discovery: Mapping customer journeys, defining product & service concepts, and aligning teams on what to build and why.
Experience design facilitation: Running co-creation workshops, customer journey sprints, and team alignment sessions.
Product & service strategy: Defining clear roadmaps, processes, and decision frameworks to guide product and service development.
Customer-centric process improvement: Identifying friction points in existing services and designing better end-to-end experiences.
Why work with me?
- Proven across corporate, startup & public sector contexts.
- Strong mix of strategic thinking & hands-on facilitation.
- Experienced at working with senior stakeholders and delivery teams.
- Practical, collaborative, and outcome-focused; balancing customer value, business needs, and team reality.