Tegan Taylor

I provided communications and internal marketing support for CHANEL's Global Change Management & Communications Lead, assisting with the rollout of a multi-phase Microsoft D365 ERP implementation. My role involved developing and executing content for the internal project website, creating newsletters to keep global teams informed, and contributing to the global communications strategy. I also supported the creation of ad hoc content and presentations for leadership, ensuring clear, engaging communications across all project phases.

Multi-disciplinary creative with a reputation for excellence. Experienced in creating and executing digital strategy and content across a variety of platforms while supporting organisational goals. Capable graphic and web designer proficient in Adobe Photoshop, InDesign, Illustrator, and Premiere Pro as well as Wordpress, Squarespace, and Mailchimp. Compelling copyriter with a strong academic background, passion for storytelling, and unmatched skill in mastering brand voice. Past clients include W Hotels, Pendry Residences, Greenpeace Canada, Consumer Reports, and Rough Creek Lodge.

Developed, planned, and executed robust cross-platform marketing strategies for a number of high-profile luxury real estate developments. Built and executed dynamic social content calendars, maintaining an up-to-date knowledge of digital trends to maximise engagement. Oversaw media buying and coordinated PPC advertising across search, display, and paid social. Launched successful email marketing initiatives utilising an in depth awareness of each project's distinct brand voice, product, key target audience, and sales goals. Designed, created, and maintained multiple custom responsive Mailchimp email templates. Project managed end-to-end execution of custom website builds, leveraging technical expertise in web development, SEO-driven copywriting, and graphic design to ensure successful delivery. Managed both internal creative teams and external vendors to produce a high standard of creative on-budget and within tight deadlines. Shared regular reports with internal and external stakeholders, confidently managing high profile clients and consistently seeking new and innovative opportunities to increase engagement and boost performance.