Skill set (5)
Taehee in a few words
With my master’s degree in marketing from Sciences Po Paris (Summa Cum Laude) and a bachelor’s degree earned from one of the most acknowledged business schools in South Korea, I spent the first decade of my career in international corporations. During those years, I worked for a number of globally renowned brands including Dior, L'Oréal Paris, Parfums Lolita Lempicka, and Samsung.
Since becoming a Brand Strategy Consultant a few years ago, I've helped many brand owners and agencies across various industry sectors, including beauty and luxury, consulting and advisory, healthcare, IT, lifestyle, outdoor and hunt, and renewable energy.
In 2021, I founded Making You Smile, a borderless branding agency based in Paris. We are brand strategists, copywriters, art directors, graphic designers, and web developers from around the world who have come together with a common goal – to support our clients in building meaningful brands that are impossible to ignore.
> What I can do for you:
Brand strategy elaboration, market research, targeting, messaging and positioning, brand mission/purpose, and brand storytelling
> How I do it:
First, I help you dig deep to determine what makes your brand truly unique in the eyes of your target buyers.
- Who are your ideal customers?
- How do they think and behave?
- What customer experience do they wish for?
- How do YOU solve their problems in a way that no one else does?
Next, I help you focus your efforts on creating copy, design, or any other part of the brand experience to entice the right people with the right storytelling.
> Why it works:
A greater understanding is key to creating deeper bonds with one’s audience at an emotional level. Human beings respond to compelling stories. That’s what successful brands do.
Born in South Korea, I've lived in 4 different continents. When I'm not working as a brand strategist, I'm often found rehearsing my next theater show.
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