- Merck KGaASenior Product ManagerPHARMACEUTICALS INDUSTRYSeptember 2019 - February 2021 (1 year and 5 months)1. Led the creation and launch of the company's first-ever TV commercial and social media channels, while effectively managing a $10M media budget to enhance brand awareness and drive revenue growth2. Community management of all social media channels3. Utilized knowledge of pharmaceutical industry regulations and guidelines to ensure all digital marketing initiatives adhered to legal and ethical requirement4. Establish and track digital key performance indicators (KPIs), assess and communicate campaign performance, and maintain multichannel dashboards
- Bachelors of Science in MarketingFlorida State University2018
- Masters of Digital Marketing and E-CommerceGBSB Global Business School