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Stefaan Vuylsteke

CX & UX Consultant for Behavior Change
  • Suggested rate
    €750 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Stefaan's quote.
Location and workplace preferences
Location
Ghent, OV, Belgium
Can work onsite in your office in
  • and around Ghent (up to 50km)
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Skill set (27)
Industry fields of expertise
Stefaan in a few words
Stefaan crafts digital user (UX) & customer (CX) experiences based on behavior & life centred design principles. “Digital for better life outcomes” is his motto. He is a freelance experience consultant working in the field of research, strategy, campaign, design & optimization. Stefaan is passionate about the mind, human behavior, and technology. His purpose is to combine human understanding & technology to overcome challenges in life like sustainability. He is a certified behavior designer with specialties in habit, value, choice, and emotion design. Whenever you have the chance to collaborate with him, you will also find out the alchemy of breathwork.

Stefaan is a seasoned CX & UX expert, having worked for 50+ brands throughout Europe on digital innovation, adoption, acquisition, and retention. His roots are into customer research, CRM & marketing automation. He accelerated many product and marketing teams in their transformation to customer centred design; helping them to build digital services and interactions from customer understanding. He worked as CX & engagement consultant, service designer, innovation researcher and marketing automation lead for brands like Proximus, Volkswagen, Microsoft, Samsung, Amadeus, Philips, BMW and Wolters Kluwer.

Stefaan helps marketing (CX) & product (UX) teams to get better results in their product and customer growth. He detects friction points and crafts new interventions based on behavior techniques, together with your designers, copywriters and developers. So, if you have a problem in the adoption of your digital products (mobile app, platform or SAS) or your customers are running away, Stefaan loves to solve behavior problems. Stefaan also collaborates with brands and organisations who wants to make a sustainable impact, helping them with digital innovation and changing behaviors.
Experience
  • Serviceplan / Plan.Net Group
    Digital Experience Strategist
    DIGITAL & IT
    June 2021 - Today (3 years and 5 months)
    Brussels, VB, Belgium
    Porjects:
    • ALDI: Customer research | Adoption of ALDI App | Awareness & Adoption of digital folder | New mobile app concept | UX web audit | A/B Testing & conversion optimization of website & emails | 15+ Awareness & Activation Campaigns | 5+ Newsletters
    • Nespresso: Demand & lead strategy | Demand & lead campaign | Masters in Work Experience campaign | Lead scoring modeling
    • BMW & MINI: Electric Driving Campaign | Match web app
    • Shell: Loyalty Activation Campaign | Adoption Mobile App

    Results:
    • Extra of 250K digital business
    • ALDI database grow with 25%
    • +45% adoption of ALDI digital folder

    UX research Customer engagement CX UX Digital strategy Content marketing Marketing Automation CRM Customer Journey
  • Miss Mira (Health Start-up)
    Behavior Research & Design Consultant
    HEALTH & WELLNESS
    May 2023 - September 2023 (5 months)
    Budapest, Hungary
    Mobile AI driven companion app for elderly people

    • UX & Behavior Research: Behavior diagnosis competitors | Select life domains & problems | 24 use cases | Behavior mapping | 4 personas | 24 interviews | Stakeholder mapping & roles | Technology behavior pattern & perceptions | Observation techniques | List mental barriers
    • Synthesis & ideation: 6 priority cases | Joint life purpose | Ideation sorting | Design guidelines & validation criteria | Clear insights into the mental & emotional state of the target groups | Insights into impact on human, social, community & regulations level
    UX research Behavior Research Qualitative Research Customer insights Service Design Sustainable design
  • Maxis.ai (travel start-up)
    Behavior Research & Design Consultant
    TRAVEL & TOURISM
    April 2023 - August 2023 (4 months)
    Ibiza Town, PM, Spain
    Mobile AI driven luxury travel concierge

    • UX & Behavior Research: Behavior diagnosis prototype | 6 Traveler & concierge interviews | Mapping existing travel behaviors | 15 Use Cases | Prototype testing | User journey & barrier detection | Stakeholder mapping | Outline behavior drivers & techniques
    • Product design: Overall future state user journey map | User stories & journeys per travel product | Design conversations for user cycles | Intervention plan | Integrate email conversation
    • Acquisition: Value proposition for travelers, concierge & travel providers | Go-to-market plan | content & channels | Demo & contact flow | Build contact database
    Product design UX research CX research Conversation Value Proposition User Testing Validation Customer Journey
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