Stefaan crafts digital user (UX) & customer (CX) experiences based on behavior & life centred design principles. “Digital for better life outcomes” is his motto. He is a freelance experience consultant working in the field of research, strategy, campaign, design & optimization. Stefaan is passionate about the mind, human behavior, and technology. His purpose is to combine human understanding & technology to overcome challenges in life like sustainability. He is a certified behavior designer with specialties in habit, value, choice, and emotion design. Whenever you have the chance to collaborate with him, you will also find out the alchemy of breathwork.
Stefaan is a seasoned CX & UX expert, having worked for 50+ brands throughout Europe on digital innovation, adoption, acquisition, and retention. His roots are into customer research, CRM & marketing automation. He accelerated many product and marketing teams in their transformation to customer centred design; helping them to build digital services and interactions from customer understanding. He worked as CX & engagement consultant, service designer, innovation researcher and marketing automation lead for brands like Proximus, Volkswagen, Microsoft, Samsung, Amadeus, Philips, BMW and Wolters Kluwer.
Stefaan helps marketing (CX) & product (UX) teams to get better results in their product and customer growth. He detects friction points and crafts new interventions based on behavior techniques, together with your designers, copywriters and developers. So, if you have a problem in the adoption of your digital products (mobile app, platform or SAS) or your customers are running away, Stefaan loves to solve behavior problems. Stefaan also collaborates with brands and organisations who wants to make a sustainable impact, helping them with digital innovation and changing behaviors.