Skill set (16)
Sonya in a few words
Motivated, passionate and highly driven product specialist with over 25 years International experience in the Footwear, Apparel and Accessories Sports and Lifestyle sector; with a proven track record in Product Marketing, Merchandising, Development and Sourcing.
I support start-up businesses in developing strong, commercial product ranges whilst promoting UK manufacturing .
I will guide you through every step in the product creation process; from defining your product range plan to finding the right designer through to sourcing and developing the final collection.
A natural problem solver who is extremely organised and strives to any new challenge I may be confronted with.
Whether you're a small start up, or a large corporation, I'm sure my 25 years experience will benefit your business.
Services I can support in are:
Calendar creation and management: highlighting every step in the product creation process outlining what needs to be completed and by when to ensure your collection is delivered on time.
Design brief creation: creating a clear design brief will ensure your designer has a clear vision on what your looking for in order to design a strong collection for your brand.
Design feedback and sign off: it's important to look at your designs both aesthetically and practically. I can share solutions to ensure your designs will work in production.
Product development support: creating size specs, measuring samples arranging fit sessions and checking the general quality of your product ranges are just a few ways I can support your business.
Sourcing advice: specialising in promoting UK manufacturingI'm sure I can find the right supplier for you.
FOB negotiations: reviewing cost sheets for every product in your range is so important to ensure that you're not paying more than you should be. Even if you're only able to save a few pence/cents when you multiply it by the quantities you're ordering it could result in £'s/$'s saved adding to your bottom line!
Experience
- Sonya the Product ConsultantOwnerOctober 2022 - Today (2 years and 7 months)Beccles NR34, UKMotivated, passionate and highly driven product specialist in the Sports and Lifestyle sector. I support businesses in developing strong, commercial product ranges; from initial design brief through to the sourcing and development of the final collection. Whether you're a small start up, or a large corporation, I'm sure my 25 years experience with working in the branded Footwear, Apparel and Accessories Sports and Lifestyle sector will benefit your business.
- Sonya the Home StylistOwnerJuly 2022 - Today (2 years and 10 months)Beccles NR34, UKHelping busy home owners turn their house into a home. Offering a full home styling service from advising on colour schemes, through to room layout and interiors personal shopping service.
- ASICS EMEASenior Merchandising Manager for Sports DirectMarch 2018 - September 2022 (4 years and 6 months)• Merchandise Management defining the range specifically for Sports Direct across all categories for both wholesale, and Asics Space Management Program (ASMP)• Track weekly sales within Sports Direct business, monitor winners and losers• Work with Direct to Consumer (DTC) team to ensure differentiation between wholesale and ASMP• Set SRP's in line with brand positioning, and ensure margins are achieved which supports both Asics and Sports Direct requirements• Support sell ins
1 recommendation
MB
Matthew Bindless recommend Sonya
11/7/2022
I can't recommend Sonya highly enough....
If you want a project supporting in a highly organised enthusiastic
and relentlessly productive way by someone with a huge amount of
commercial experience and understanding then Sonya is the person for you.
I've worked with Sonya for nearly 20 years and her grasp on design direction
and actuation of product to a timeline is second to none.
She is likely to do wonders for your project and transform it positively and correctly, no matter what stage she joins in with it.
If you want a project supporting in a highly organised enthusiastic
and relentlessly productive way by someone with a huge amount of
commercial experience and understanding then Sonya is the person for you.
I've worked with Sonya for nearly 20 years and her grasp on design direction
and actuation of product to a timeline is second to none.
She is likely to do wonders for your project and transform it positively and correctly, no matter what stage she joins in with it.
Education
- Bsc Hons, Textile StudiesBolton Institute1997Bsc Hons, Textile Studies