Sonal Shah, Communications Consultant

Hello!

As a freelance communication, content, and copy expert, I specialise in creating engaging and informative content that promotes mental health and well-being. With years of experience in the field, I've honed my skills in crafting copy that resonates with audiences and drives results. From blog posts and articles to social media content and marketing materials, I bring a keen eye for detail and a passion for mental health advocacy to every project.

Using the right language and imagery is important, so I also run workshops and provide toolkits to help people communicate mental health effectively, sensitively, and inclusively.

Whether you're looking to build your brand, raise awareness of mental health issues, or connect with your audience, I'm here to help.

Let's create something great together.

Canopus Comms

Communications Consultant

PRESS & MEDIA

October 2019 - Today (5 years and 5 months)

London, UK

Provide content to engage and influence target audiences for websites, social media, press releases, and emails.

I run workshops and provide toolkits to help people communicate mental health effectively and inclusively.

Clients include Paul James Knitwear, (affordable luxury knitwear) Singolo Wines (wine on the go) and Education Support (mental health and wellbeing charity for the education sector).

Communication strategy Email marketing Content marketing Copywriting Marketing Branding Media

Hill+Knowlton Strategies

Associate Director

PRESS & MEDIA

July 2019 - August 2019 (2 months)

London

Responsible for a seven-day launch for new Unbail-Rodamco-Westfield retail sites across Europe, positioning the brand as the 'go to retail and leisure destination' to B2C and B2B media.

- Ran a fast-paced audience driven communications campaign, exceeding KPIs; coverage achieved in all markets in consumer and retail media.

- Aligned plans with teams in the UK, France, Scandinavia and Czech Republic, provided one-on-one support and kept abreast of local activities to maximise regional opportunities.

- Created toolkit to include press materials, brand guidelines, messaging and content for social media.

- Analysed 2020 retail trends, developed all markets strategy, stories and content for internal and external distribution.

King Campbell & Friends

Communications Consultant

June 2017 - July 2019 (2 years and 1 month)

Pushed boundaries for client creating bold digital content filmed in Vietnam, issued to key markets and launched globally.

- Confident client lead throughout projects providing regular updates, understanding client's requirements and responding in a timely manner.

- Responsible for forward planning, identifying risks, resourcing and adapting swiftly when required.

- Liaised with both Creative Director and production team to ensure deadlines were met, while quality was of the highest standard and within budget.

- Management of budgets and finances, invoicing client, supplier bills, and project reconciliation.

- Supported agency team providing social media strategies and plans. Worked closely with Account Director and Creative studio to coordinate BTL and ATL assets development and delivery.

Check out Sonal's experience

BA Honours Fashion Promotion and Imaging, PR and Marketing

University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester

2008

BA Honours Fashion Promotion and Imaging, PR and Marketing

Specialist Diploma, Internal Communications

Chartered Institute of Public Relations

2021

Specialist Diploma, Internal Communications