- Signature TechnologySenior UX/UI Designer & DeveloperDIGITAL & ITAugust 2020 - December 2023 (3 years and 5 months)Dubai - United Arab EmiratesDeveloped user-centric design for online marketplace website and mobile application, aligningwith business requirements and objectives.● Created and utilized user flows, wireframes, prototypes, style guidelines, and mock-ups togenerate high-quality UX design solutions for web and mobile applications.● Identified and resolved UX problems to ensure optimal user satisfaction and to achievemaximum speed and scalability.● Applied critical thinking to ensure the technical feasibility of UI/UX designs. Collaborated withcross-functional teams, including engineering and management, to streamline the productdevelopment lifecycle.Achievements:● Directed research, design, and prototyping efforts for Storeus.com, boosting website leads by50% and increasing registered sellers to over 1000+.● Enhanced user experience for the Storeus Android/iOS mobile application, resulting in over100K downloads and a 25% increase in online traffic.● Awarded Certificate of Appreciation in 2022 for exceptional performance and contributions to thesuccessful Storeus project.
- AWOK.comLead UI/UX Designer & DeveloperE-COMMERCEDecember 2013 - June 2020 (6 years and 6 months)Dubai, United Arab Emirates● Led a team of four designers to implement effective UX design strategies.● Developed user-oriented designs for the main E-commerce website and mobile/webapplications to meet business objectives.● Created and utilized iterative user flows, wireframes, prototypes, and low/high-fidelity mockupsto explore and refine product features.● Collaborated with engineering, marketing teams, business stakeholders, and executiveleadership to present user interface elements, including menus, widgets, and tabs.● Introduced response metrics, including feedback and usability, to gather updates on userexperience.● Kept abreast of the latest UX/UI trends and design practices to maintain cutting-edge designexpertise.● Ensured high design standards by developing and testing prototypes for websites, and Androidand iOS mobile applications.Achievements:● Boosted user traffic and orders by 80% by delivering exceptional user-oriented services.● Minimized shipment issues, such as paperwork, excessive workload, and delivery delays, byautomating the logistics process through the creation of a Logistics Mobile App.● Designed and delivered a comprehensive ALS(AWOK Logistic System) dashboard, enablingreal-time monitoring of shipment tracking, inventory management, and transportation, leading to warehouse-enhanced operational efficiency and cost reduction.
- WebmekanicsLead UI Designer & DeveloperTECHNovember 2012 - February 2013 (4 months)Pakistan, Pakistan
- BS, Software EngineeringRiphah International University2009BS, Software Engineering