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Sofia Simoes

Lifestyle, Digital Marketing & E-Commerce Writer

Works remotely from Munich

  • 48.1371
  • 11.5753
  • Suggested rate €200 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 4 hours
Propose a project The project will begin once you accept Sofia's quote.

This freelancer is available part-time (1 day per week) but hasn't confirmed their availability in over 7 days.

Part-time, 1 day per week

Propose a project The project will begin once you accept Sofia's quote.

Location and workplace preferences

Location
Munich, Germany
Remote only
Primarily works remotely

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Publishing
  • Press & Media
  • Entertainment & Leisure
  • Education & E-learning
  • Social Networks
Company size
  • 1 person
  • 2-10 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • German

    Basic

Categories

Skills (7)

Sofia in a few words

Youtube Strategy | Youtube VA | Youtube Content & Growth

I've been a Youtube content creator for over two years now.

Over time, I was able to create an audience that's loyal, engaged, and keeps on coming back each week for new videos. A lot of my videos are also ranking on Youtube and Google search, which brings me traffic, new views, and subscribers even when I'm not posting.

But it wasn't always like this.

It took me time, trial and error, and also investing in some courses to really understand the algorithm, Youtube, what works for me operationally, and also what keeps my specific audience engaged.

Luckily, you don't have to go through all of that.

Youtube and everything that goes into it is truly one of my biggest passions, and therefore I would love to support you in all of your tasks:
- Youtube SEO Research
- Youtube Content Calendar Planning & Management
- Video scripting/outlining (for max viewer retention & redirecting traffic to website/freebie)
- Youtube Titles & descriptions
- Youtube Thumbnail
- Youtube Growth Strategy
- and more, whatever you need, I've probably done.

I will be looking forward to working with you and helping you thrive on your Youtube journey.

Best regards,
Digital Sofia

Portfolio

Experience

Global Savings Group

Online Marketing Manager

Munich Area, Germany

March 2018 - Today (4 years4 years and 5 months)

Global Savings Group is the leading European Commerce Content platform delivering consumer rewards, cashback, savings opportunities, and shopping content. Founded in 2012, GSG’s growing team is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time. One of the Top25 German 2018 start-up companies according to LinkedIn. Projects and Tasks: 1. Content Marketing/SEO: - Development and implementation of new SEO content concepts for own and partner’s platforms, with the aim of ranking for highly competitive keywords; - On-page optimization and user-intent studies (Search Console, Google Analytics, Serpbook). - Product Management Support: Layout optimization for SEO, KAM and User; New product creation (Wireframes and StoryMaps). 2. Project Management (Black Friday): - Resource and budget planning; Definition of Content Marketing implementation roadmap; Definition and measuring of KPIs in collaboration with the Product Team. - Manage project’s implementation, through the constant contact with key stakeholders in various locations. 3. SEM/Performance Marketing: - Daily management of 500+ Adwords Campaigns; - Weekly manual optimization of bids on campaign and KW level, to guarantee profitability. Weekly reporting of results and constant AB Testing activities.

Global Savings Group

Online Marketing Intern

Munich e Região, Alemanha

September 2017 - February 2018 (5 months)

L'Oréal - L'Oréal Groupe

Marketing Intern

Lisboa e Região, Portugal

June 2016 - July 2016 (1 month)

Marketing at Active Cosmetics Division. Studying of the Hair Care market and users in order to produce operational insights for the brand. Production of the outline and tools for the study in collaboration with other internal departments; collection of the inputs, working with an external market research company; analysis of the data (using SPSS) and production of outputs and final recommendations.

L'Oréal - L'Oréal Groupe

L'Oréal Brandstorm

Lisbon Area, Portugal

November 2015 - May 2016 (6 months)

L'Oréal Brandstorm allowed me to play the role of a Brand Manager for several months. I was able to: - Establish a brand communication concept in collaboration with La Roche-Posay brand marketing department and a marketing agency; - Play an analytical and creative role in analyzing a product category, its competitive environment and the target consumer in order to gather insights for the marketing of the brand, given its identity.

Jerónimo Martins

Finance Intern

Lisboa e Região, Portugal

July 2015 - August 2015 (1 month)

Corporation Pingo Doce. Financial Controlling Department: - Careful learning and analysis of the Investments department’s procedures. Recommendations presented, with the aim to future increase of its efficiency - Analysis of the competitors’ yearly results and evolution, to later compilation and report to the board, by the department. Operational Marketing Department: Monitorization of a store’s renewal and reopening process, working closely with a graphic production agency on the field.

ISCTE Junior Consulting

Management & Strategy Consultant

February 2014 - June 2015 (1 year1 year and 4 months)

ISCTE Junior Consulting (IJC) is the Junior Enterprise of the university ISCTE-IUL. It is a company founded and managed exclusively by university students, and is considered a reference platform in the development of the best students of the institution. - Leader of a project developed for a local pharmacy, in which an operational and marketing plan was developed to increase its presence in the market. - Collaboration in a project for a foreign investor – Assessment of the attractiveness of the portuguese nursing home market.

Benyi Heider - Celonis

2/15/2021

I have worked with Sofia on several marketing and e-commerce projects as well as back at the master´s at Catòlica Lisbon and Bocconi University. Sofia is very smart and understands right away what the scope of work is and how to translate it into great results. Her work is characterized by high quality and great precision. I can highly recommend working with her, she exceeds expectations.

Education