Search for a freelancer Post a project
Malt welcom

Welcome to Simone's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Simone to discuss your project or search for other freelancer profiles on Malt.

Simone Franchi

Digital marketing expert

Can work in or around Barcelona, Girona

  • 41.400347
  • 2.159592
  • Suggested rate €250 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Simone's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Simone's quote.

Location and workplace preferences

Location
Barcelona, CT, España
Can work onsite in your office in
  • around Barcelona and 50km
  • Around Girona and 50km

Preferences

Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Aviation & Aerospace
  • Digital & IT
  • Architecture & Urban Planning
  • Arts & Crafts
  • Automobile
+46 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Italian

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Categories

Skills (32)

Simone in a few words

With more than 12 years of experience in Digital Marketing, I guide companies helping them with their online strategies, always keeping in mind their budget and targets. I design online strategies and optimize the campaigns according to specific KPIs. I believe that everything can be measured and improved.

Markets: Travel, Retail, Real Estate, Luxury, Fashion, Gambling Food & Beverage, Edication.

Areas: Strategy, Online Campaigns, Branding, CRM, Data Analysis, Social Media, Website optimization, UX.

Online Advertising:
• SEM
• SEO
• Remarketing
• Affiliates programs
• Display
• RTB
• Social Media (Facebook, Instagram, Twitter, LinkedIn)
• email marketing

CRM
• Predictive
• Mailchimp
• SalesForce
• Hubspot

Analytic & Insides
• Google Analytics Premium
• Omniture
• SalesForce
• Hubspot

Social media
• Strategy
• Brand reputation
• Content generation

Others:
• Brand protections actions
• Multi-device analysis
• Online Vs Offline investments
• A/B Testing

Portfolio

Experience

Nuclio Digital School

Education & E-learning

Performance Marketing Manager

Barcelona, Spain

January 2022 - April 2022 (3 months)

Responsible for the websites and in charge of the SEO strategy, SEM campaigns, Social Media Ads and Remarketing aimed at attracting qualified contacts.
SEM SEO Facebook Ads Social Media Affiliate Marketing LinkedIn

Vicara.it

Wine & Spirits

Digital Marketing Consultant  - As a freelancer

Casale Monferrato, AL, Italia

September 2020 - January 2022 (1 year and 4 months)

Involved in the online Busnes of Cantina Vicara.

www.vicara.it
Digital Strategy sem Web analytics SEO brand protection

PGA Catalunya Resort

Real Estate

Digital Marketing Manager

Barcelona, Spain

April 2016 - December 2020 (4 years and 8 months)

My role was to manage the digital assets of the Resort and to design the online strategy to achieve specific targets per different business areas: Luxury Real Estate, Hotels, Holidays Rentals, Leisure, F&B and Golf.

+ Global digital strategy
+ 3 websites owner (pgacatalunya.com, hotelcamiral.com, lavidahotel.com)
+ Brand Protections activities
+ Online Reputation Strategy
+ Social media Strategy
+ CRM management
+ Newsletter campaigns ( Golf, Real Estate & Hotel)
+ Online Campaigns optimization:
- SEM
- SEO
- Social media Ads ( facebook, instagram linkedIn
- Remarketing
- Display


Digital Marketing SEM SEO Social Media Diseño Web CRM E-commerce Newsletters Databases

Quinta do Lago

Luxury Goods

Digital Marketing Manager

Barcelona, Spain

April 2016 - December 2017 (1 year and 8 months)

Digital Marketing advisor for all the luxury Quinta do Lago business:
Real Estate | Golf | Restaurants | Events | Resort Services

+ Global digital strategy
+ Brand Protections
+ Social media strategy
+ APP creation
Digital Strategy Apps Social Media

DESIGUAL

Fashion & Cosmetics

Online Marketing Manager

Barcelona, Spain

May 2013 - March 2015 (1 year and 10 months)

Managing the online Marketing investment of the worldwide Desigual e-commerce channel.

+ Online Campaign strategy
+ Budgeting
+ Optimization management
+ Web analysis

Budget: 4.000.000 € / year
Markets: Europe, US, Japan, Russia.
SEM Affiliate Marketing remarketing Google Shopping Display RTB

BWIN

Entertainment & Leisure

Online Marketing Manager

Madrid, Spain

July 2011 - February 2013 (1 year and 7 months)

Responsible for the online marketing acquisition of the bwin.party websites in Spain:
+ bwin.es
+ partypoker.es
+ binguez.es

Budget: 2.000.000 € / year
Market: Sport Gambling, Poker & Casino in Spain
Digital Strategy Affiliate Marketing Publicidad de display SEM Social Media remarketing SEO Webmarketing User Experience A/B Testing

Budgetplaces

Travel & Tourism

OnLine Marketing Manager

Barcelona, CT, España

September 2008 - June 2011 (2 years and 9 months)

Responsible for the online marketing activities designed to drive traffic and sales to all EnGrande s.l.

Websites: www.budgetplaces.com & more than other 20 sites in 18 languages.

+ Campaigns planner
+ Traffic Generator
+ Campaigns optimization
+ Competitors' analysis
+ SEM (Google Adwords, Yahoo! MS, MSN)
+ Affiliates platforms (TradeDoubler, Zanox, Afilinet)
+ Metasearch integration (TripAdvisor, Kelkoo, Ciao!, EasyVoyage, etc...)
+ Marketing Analysis (Analytics / Adwords Editor)
+ Online Display campaigns
+ Facebook Campaigns.

Lastminute.com

Travel & Tourism

OnLine Campaigns Manager

Barcelona, CT, España

February 2007 - July 2008 (1 year and 5 months)

In charge of the Spanish SEM, Affiliate and Display campaigns.
General budget control and analysis of the online campaigns

+ Search Engine Marketing (Google adwords, Yahoo! Marketing Search, MSN)
+ General SEO actions (Code cleaning, Meta tag, link building, Dynamic Pages, etc...)
+ Affiliation Programs (TradeDoubler, Afilinet)
+ Display Advertising (Yahoo! Display Advertising, MSN DR)
+ Special Partners: (Travel Channel Orange, Travel Channel MSN)
+ Web Analysis (Omniture SiteCatalyst 13.5, Analytics, Adwords Editor)

Colt Technology Services - Colt Technology Services France

Telecommunications

CRM specialist

Barcelona, CT, España

January 2006 - December 2006 (11 months)

Involved in the launch of the European CRM B2B in the headquarter of Barcelona.
CRM Customer Experience

ACCENTURE TECHNOLOGY SOLUTIONS

Software Publishing

Employ

Milán, MI, Italia

February 2004 - July 2005 (1 year and 5 months)

Involved in an internal online platform for the budget control, a tool dedicated to the Accenture management.

Education