Skill set (16)
Industry fields of expertise
Silvia in a few words
Ciao!
I'm a Senior Creative - Copywriter with over 15 years of experience in advertising and communications across various European countries.
I would describe myself as a hybrid rather than a traditional copywriter, as I love writing and concepting but I also enjoy designing, taking photos, building websites and unleashing my inner geek.
In my previous life, from 2008 to 2012, I worked as a Communications/Project Manager for creative and technology-based startups, in Italy and Europe.
In my spare time I organise events for International Creatives London, a non-profit community that supports foreign creatives living in London, which I co-founded in December 2015.
If you like what you see and you're also keen on doing great work, do get in touch and let's grab a cappuccino!
Experience
- BoConceptLead CopywriterJune 2021 - July 2022 (1 year and 1 month)Lead Copywriter working within the Global Marketing Team. Writing copy for global campaigns, social media channels, press releases and more.Skills: Copywriting · Corporate Communications · Social Media · PR · Campaign Concepting
- VCCP RetailFreelance Senior CopywriterJanuary 2021 - June 2021 (5 months)Senior Creative/Copywriter for McArthurGlen Designer Outlets (Italy-UK)
- Gruppo LifeSenior Copywriter - StrategistJuly 2019 - July 2020 (1 year)working on global clients such as Technogym, Breil, IMA
Recommendations
Education
- Diploma - Copywriting for AdvertisingMiami Ad School2014Concepting, copywriting, art direction, design, photography.
- Master's Degree - Marketing and CommunicationsBologna Business School2007Marketing research, brand management, copywriting, business administration.
- Bachelor's Degree - Communication SciencesUniversity of Bologna2004Mass communication, semiotics, journalism, psychology of communications, political economy. Thesis: “The role of Internet in Corporate Communication: a semiotic analysis of the Vichy campaign” (final grade: 98/110).