Browse profiles Post a project
Malt welcom

Welcome to Shrikant's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Shrikant to discuss your project or search for other freelancer profiles on Malt.

Shrikant Pachpor

Certified Google analytics Specialist

Works remotely from Pune

  • 18.51957
  • 73.85535
  • Suggested rate €143 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Shrikant's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Shrikant's quote.

Location and workplace preferences

Location
Pune, MH, India
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Marathi

    Native or bilingual

  • English

    Native or bilingual

  • Hindi

    Native or bilingual

Categories

Skills (19)

Shrikant in a few words

A professional with 10+ years of overall experience in marketing | Recently joined Upwork.

A. EXPERTISE:
1. Google Analytics:
Migrating old data, custom events from Universal analytics to GA4 in safe manner
Rectifying errors or discrepancies in data
Creating custom events in Google Analytics 4
Creating audiences based on conversion triggers in GA4
Setting up Google Analytics 4 (GA4) and Universal Analytics (with or without GTM)
Third party tags installation e.g. Facebook pixel, Pinterest tag etc.
Interpreting and analyzing the data to check the effectiveness of applied strategy

2. Supporting Expertise
Google Tag Manager
Google Data Studio
Google Optimize
SQL, MYSQL, PostgreSQL
Google Sheets
MS Excel

3 Strategy Consultation
I can help you to choose the right marketing channels based on your marketing objectives
I can review your existing strategy and advice possible improvements

5. Certifications:
Google Search Ads
Google Analytics 4 (GA4)
Google Analytics Individual Qualification (UA)
Google Tag Manager Fundamentals


B. MY BACKGROUND:
I am a professional digital marketer with Google Analytics 4 Certification (GA4), Google Analytics Individual Qualification, and Google Ads Search Certification.

My skills are a merge between digital marketing, traditional marketing, software engineering, and web development. I have experience and education in both marketing and computer science.

I have carried out traditional market research using statistical methods. Eventually, I upgraded my knowledge with data analytics. I can use this knowledge in combination with Google analytics to carry out custom tests on web analytics data. I can correctly interpret what your data is indicating.

While working with me, you'll find it easier to explain your requirements.

Let's talk!

Experience

Naiknavare Developers Pvt. Ltd.

Real Estate

Assistant Brand Manager

Pune, MH, India

July 2015 - October 2016 (1 year and 3 months)

Was responsible to manage the brands under the flagship real estate brand which included hotel, restaurants and school apart from real estate business. Main responsibilities included:

• Preparing Brand Strategy
• Preparing Budget
• Appointing and coordinating various marketing agencies
• Implementing the brand communication activities
• Measuring the effectiveness of the carried campaigns
• Social Media Management, Digital Marketing & Online reputation Management
brand strategy brand development brand management vendor management Online reputation digital marketing Social media Public relations

Lotus Concepts

Consulting & Audits

Marketing Manager

Pune, MH, India

February 2013 - July 2015 (2 years and 5 months)

I was responsible for setting up overall marketing strategy and lead generation process. I researched the business, its clients, industry and competitors. I designed strategy to transform the business model and changed it from small design boutique to Brand Design Consultancy. It helped to grow company's revenue multi-fold. I focused mainly on creating niche based on the business expertise, creating effective positioning and communicating it mainly through SEO, SMO and google adwords.
brand design branding Business development Marketing Social media Sales funnel SEO Google AdWords

Goldmine Advertising Limited

Consulting & Audits

Account Executive

Pune, MH, India

July 2012 - January 2013 (6 months)

Here I was working as Account executive to handle two existing major accounts of the company. My job was to look after regular marketing needs of these clients and generate more business from them. I was also performing Business Development for the company, so I got chance to attend large pitch presentations. I learned how large advertising campaigns are carried out using 360 degree media. It was interesting to learn how they're meshed together to create desired results in optimum budget.
account management client servicing media buying Advertising

A9 Advertising Pvt. Ltd.

Consulting & Audits

Media Executive

Pune, MH, India

December 2011 - May 2012 (5 months)

As a Media Executive, my role was to assist in media planning and buying I also involved myself in other operations like business development, researching the potential clients, bringing them onboard and servicing their account etc.

I got chance to learn media planning and buying (both offline & online). I could learn SEO during this job while coordinating between the experts and the clients. Simultaneously, I kept reading theory about everything I was doing in the agency.
media research media planning Business development

Blue Lotus Communications

Consulting & Audits

Public Relations Intern

Pune, MH, India

May 2011 - July 2011 (2 months)

With my aim to become a brand strategist, I chose PR field for my internship. I took an internship in professional PR agency. As an intern, I used to assist seniors and exposed myself to various building blocks of successful PR. I learned about press content writing, press conferences, Social media, online PR, and media relations etc. This experience helped me to understand how powerful PR can be as it works behind the scenes. I understood its importance in the process of brand positioning.
public relations press content writing media relations

Education

  • Bachelor of Engineering in Information Technology (BE IT)

    Pune University, India

    2010

  • Master of Business Administration in Marketing (MBA - Marketing)

    University of Pune, India

    2012

Certifications 

  • Google Ads Search Certification
    Google
    2022
  • Google Tag Manager Fundamentals certificate of completion
    Google
    2022
  • Google Analytics Individual Qualification
    Google
    2022
  • Google Analytics 4 Certification
    Google
    2022