10+ years in Digital Marketing with a proven track record of managing 8-digit budgets, leading International Teams, and delivering strong performance.
Portfolio includes:
- B2B SaaS (ReStaffy, Tilores, briink, y42, Parloa)
- MedTech (Oviva, DeinePflege)
- eCommerce (BoutiqueRugs, FontBundles)
- FMCG (Madmonk)
- Dating (Zoosk, Elite Singles, Silver Singles, Christian Mingle, JDate)
- Q-Commerce (yolla!)
- AI SaaS (Parloa)
- Online Marketplaces (Helpling, ReStaffy)
- Meta Search Engines (Joblift)
- Online Job Boards (everjobs, jobsier)
- Pet Training (Dogo)
- Accounting (countx)
- e-Gaming (Evil Geniuses)
- Sustainability Solutions (briink)
- Financial Consulting (Apex Solutions, Right Line Trading)
- Digital CX (ISC-CX)
- Physical Signage (Sygns)
- Personal Growth (Inge Rock, Flow Lab)
- Architecture Firm (Wunschhaus)
Involvements
Traffic Acquisition:
- Ads channels launch, management, audit, experiments & training: Google Ads, Facebook, Instagram, Apple, TikTok, Snap, Pinterest, Twitter, Outbrain, Taboola, Quora, Bing, Reddit, Criteo, RTBHouse...
- Marketing mix strategy
- Organic & paid channels tactical advice
- Creatives analysis & testing process (ASO, ads, web)
- Affiliate Marketing Channels Management: Awin, Tradetracker, Commission Junction, Belboon, Neuvoo, etc
- Influencer marketing, content boosting
Product:
- Onboarding/activation
- Subscription revenue optimization, paywall CRO experiments
- A/B testing
- Virality growth loops
Data:
- Setting up tracking via Google Tag Manager
- Setting up Google Analytics Properties and Views
- Creating early-stage BI Dashboards
- KPIs/metrics setup: attribution, events, dashboard, reporting, projections, trends insights, LTV, subscription data, taxonomy