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Shira Sternfeld

product design, ux, ui

Can work in or around Berlin

  • 52.524932
  • 13.407032
  • Suggested rate €400 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Shira's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Shira's quote.

Location and workplace preferences

Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km


Freelancer code of conduct signed
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Verified email


  • English

    Native or bilingual


Skills (9)

Shira in a few words

Hey there,
I’m Shira, a passionate product designer, with a user-centric approach, who creates smooth & slick UX/UI design that brings the user a ray of sunshine :-)
I'm custom to working agile and have worked within corporations like Metro and "baby" startups in which I created everything from the branding to the final product design.
I know how to work with developers, document my work, create a design system and tweak the developer's outcome.
Let's create together an awesome product




Digital & IT

Product designer in the Pick and Pack vertical at Metro

Dusseldorf, NW, Germany

April 2017 - January 2019 (1 year and 9 months)

I Joined the Pick&Pack team @METRO to lead and support the product and design team, defining the picking process of the product, researching and creating work-flows while enjoying my favourite hobby of solving problems :-)
• Analyze user data, conduct usability tests and transfer outcomes to concrete product implementations
• Establish and promote design guidelines, best practices, and standards.
• Creating intuitive, easy and user-centric designs for the MVP-picking solution
• Designing beautiful and intuitive, easy-to-use software from mockups into functional wireframes, product or site architecture, screen layouts, to page flows
• Designing clean slick user interface screens for desktop and mobile views
• Working closely with the engineers in an agile-scrum way to achieve pixel-perfect results

Metro - Metro Group

Digital & IT

Design system and style guide for Metro group

Dusseldorf, NW, Germany

August 2016 - April 2017 (8 months)

Metro global is the largest B2B wholesaler in Europe and is going through a massive change turning all its services into a digital one. I was brought into METRO as an expert with the aim to collect and define the foundation style guide that will be used by all the applications designed for Metro.
• Defining the design system and style-guide by creating patterns that can be implemented in different modules of all Metro’s applications
• Analyzing each UI component so it can be created in ideal and clean CSS by front-end developers
• UX & UI support for the design teams (creative direction)
• Design of a responsive developers portal
• General branding & print support for Metronom (digital readiness department)


Digital & IT

Product designer

September 2013 - September 2015 (2 years)

Merchantz created online personalized SAS catalogues for sale people and I Fulfilled at Merchantz a “Hands-on” creative figure from day one, helped the company position itself and its values
• Planing from the persona stage, research, plan and architect the user experience of the product
• Responsible for the delivery of the entire design journey, from wireframes through to high-fidelity designs of various product parts
• Improve the product designs on an ongoing basis, based on direct feedback from customers and stakeholders.
• Perform usability testing as well as drive continuous improvement, data-driven, meticulously tracking experience performance across the product
• Branding: Build and evolve corporate brand identity; establish a memorable, cohesive and comprehensive look and feel for products, collateral and end-to-end customer experience
• Marketing materials: Develop customer and investor brochures, website, newsletter, etc.
• Management: Cross-functional team building; providing and executing the final product

Christian Albrecht - inspired consulting


Shira worked in an agile team at a client of ours as a UX Designer for a long time. During our time together, Shira displayed great talents in understanding customers business needs and transforming them into designs which, on the one hand can easily be understood by end users and on the other hand could be implemented by a dev team. She always had a positive attitude and determination to create a solution which serves all needs.

Christian Möbus - METRO digital


I had the pleasure to work with Shira over a period of several months and I really enjoyed it. Because Shira is highly motivated in providing great quality, very communicative and a very skilled UX designer. She also brings a lot of seniority. Shira helped us a lot in setting the foundation for our first living style guide which became later our design system.