Sheetal Vasnaani

MoMoms is a brand of insightful Maternity & Nursing wear that allows new moms to breastfeed comfortably in presence of friends and family. It aims to normalize breastfeeding and promote exclusive-breastfeeding that has proven to be highly instrumental in promoting long term immunity of babies. The outfits are designed insightfully to reduce postpartum stresses like the pressures of forgetful mom-brains & social isolation.

Setting up of Nail bars in Mumbai Setting up Training Academies for Salons Developing business model and go-to-market plans for tech based b2b products Lead consumer insights through an extensive research (product, content, category and brand) Create and manage partnerships with agencies (advertising, event, pr, digital, media) Develop content and influence product for better consumer relevance Lead brand identity and architecture revisions Lead branding exercises such as targeting, segmenting, positioning Strategize , manage and budget marketing plans Lead, manage, recruit design/content teams Work closely with data analytics teams for creating hyperlocal / responsive campaigns

Led Marketing activities for the signature collection - Anita Dongre Bridal Wear. Launched Grassroot - A sustainable initiative with international footprints Launched Yaari Dosti Shaadi by Anita Dongre Created a unique in store experience and sales platform for Menswear Planned and managed fashion shows across prestigious platforms such as Lakme Fashion Show, Amazon Fashion Week and a Premier in Muscat Planned, negotiated and managed exhibitions all over India Planned and executed PR activities