Skill set (16)
Shameel in a few words
I am an inventor and problem-solver by nature, and have experienced all aspects of business operations: growth and marketing strategy, asset production, relationship handling, team building and more.
My core expertise lies in humanizing the brand experience. I have over 7 years of experience building, rebuilding, and creating new experiences for businesses of all sizes across the world. I blend UX, Illustration, and my Marketing background into all my projects. With a Creative Writing degree and mastery of the Adobe CC Suite and Figma, I can wear multiple hats when imagining product lifecycles.
I am eager to create and manage beautiful, high-impact content and user experiences for organizations that seek aggressive growth.
Experience
- CRESCENT MEDIACreative DirectorDIGITAL & ITNovember 2017 - Today (7 years and 1 month)Lahore, Punjab, PakistanCrescent Media is a design and content consultancy that offers branding, packaging, and product design services to clients across North America and Europe.Here, I'm responsible for product and brand design services that are provided to global clients, bringing a unique blend of creativity and business sense. I lead teams in strategic product initiatives across various channels.Tasks I regularly perform:• Set a vision for KPIs, new offerings, design objectives, and client service, by defining the ideal customer and client experience.• Use qualitative data and quantitative data to transform client challenges into product opportunities.• Lead a team in the ideation, creation and testing of user experiences through prototypes, A/B, and usability tests.• Innovate on additional revenue-generating opportunities and services for incorporation into our existing offerings.• Direct internal and external design, organic marketing strategies, and content development.• Establish and maintain preferential client relations, while increasing stakeholder benefits.
- Charcoal + GravelEditor-in-ChiefPRESS & MEDIANovember 2017 - Today (7 years and 1 month)Lahore, Punjab, PakistanCharcoal + Gravel is Pakistan's largest food and travel platform, offering experiential reviews and experiences to international audiences via multimedia content production and distribution.Hand-in-hand, the organization offers white labeled content strategy and content development services to various organizations in Pakistan.I'm responsible for editorial and design services that are provided to clients, and use my background in writing and editing to provide exemplary content experiences to their target audience. I lead teams of videographers, video editors, content editors, and copywriters.Tasks I regularly perform:• Set a vision for new content offerings, packages, business strategy, and client service.• Use website data to build user personas and A/B test content for clients.• Lead an SEO team in the ideation, creation and testing of internal and external content.• Pitch travel and food production packages to organizations, from concept to proposal.• Direct internal and external design, organic marketing strategies, and content development.• Establish and maintain preferential client relations, while increasing stakeholder benefits.
- CresVenturesCreative DirectorTECHOctober 2015 - Today (9 years and 2 months)Lahore, Punjab, PakistanCrescent Ventures is one of Pakistan's first angel capital funds. I have been involved with the company since its inception as the Creative Director, leading brand, startup evaluations, operational and marketing audits, and all aspects of brand communication.
Recommendations
Education
- Bachelor of ArtsDENISON UNIVERSITY2016Bachelor of Arts (B.A.), English Language and Literature/ Letters
- GCE Advanced Level, General SciencesAITCHISON COLLEGE2011GCE Advanced Level, General Sciences
Certifications
- UX and UI, Research and DesignIronhack2022