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Shameel Mazhar

Brand and UX Designer

Works remotely from Lahore

  • 31.5656
  • 74.3142
  • Suggested rate €450 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Shameel's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Shameel's quote.

Location and workplace preferences

Location
Lahore, Pakistan
Remote only
Primarily works remotely

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Travel & Tourism
  • Telecommunications
  • Tech
  • Sports
  • Restaurants & Food Service
+27 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • Urdu

    Native or bilingual

Categories

Skills (16)

Shameel in a few words

I am an inventor and problem-solver by nature, and have experienced all aspects of business operations: growth and marketing strategy, asset production, relationship handling, team building and more.

My core expertise lies in humanizing the brand experience. I have over 7 years of experience building, rebuilding, and creating new experiences for businesses of all sizes across the world. I blend UX, Illustration, and my Marketing background into all my projects. With a Creative Writing degree and mastery of the Adobe CC Suite and Figma, I can wear multiple hats when imagining product lifecycles.

I am eager to create and manage beautiful, high-impact content and user experiences for organizations that seek aggressive growth.

Experience

CRESCENT MEDIA

Digital & IT

Creative Director

Lahore, Punjab, Pakistan

November 2017 - Today (4 years and 5 months)

Crescent Media is a design and content consultancy that offers branding, packaging, and product design services to clients across North America and Europe.

Here, I'm responsible for product and brand design services that are provided to global clients, bringing a unique blend of creativity and business sense. I lead teams in strategic product initiatives across various channels.

Tasks I regularly perform:

• Set a vision for KPIs, new offerings, design objectives, and client service, by defining the ideal customer and client experience.
• Use qualitative data and quantitative data to transform client challenges into product opportunities.
• Lead a team in the ideation, creation and testing of user experiences through prototypes, A/B, and usability tests.
• Innovate on additional revenue-generating opportunities and services for incorporation into our existing offerings.
• Direct internal and external design, organic marketing strategies, and content development.
• Establish and maintain preferential client relations, while increasing stakeholder benefits.

Charcoal + Gravel

Press & Media

Editor-in-Chief

Lahore, Punjab, Pakistan

November 2017 - Today (4 years and 5 months)

Charcoal + Gravel is Pakistan's largest food and travel platform, offering experiential reviews and experiences to international audiences via multimedia content production and distribution.

Hand-in-hand, the organization offers white labeled content strategy and content development services to various organizations in Pakistan.

I'm responsible for editorial and design services that are provided to clients, and use my background in writing and editing to provide exemplary content experiences to their target audience. I lead teams of videographers, video editors, content editors, and copywriters.

Tasks I regularly perform:

• Set a vision for new content offerings, packages, business strategy, and client service.
• Use website data to build user personas and A/B test content for clients.
• Lead an SEO team in the ideation, creation and testing of internal and external content.
• Pitch travel and food production packages to organizations, from concept to proposal.
• Direct internal and external design, organic marketing strategies, and content development.
• Establish and maintain preferential client relations, while increasing stakeholder benefits.

CresVentures

Tech

Creative Director

Lahore, Punjab, Pakistan

October 2015 - Today (6 years and 6 months)

Crescent Ventures is one of Pakistan's first angel capital funds. I have been involved with the company since its inception as the Creative Director, leading brand, startup evaluations, operational and marketing audits, and all aspects of brand communication.

tribetactics

Digital & IT

Head Of Marketing and Design

Dublin, Ireland

October 2019 - February 2021 (1 year and 4 months)

I led and grew teams a chopcast (formerly known as tribetactics). tribetactics is a content repurposing agency with a global clientele. Serving in this role was a great learning experience for me, and here I was responsible for:

- All organic growth efforts including content strategy via SEO, blog postings, and video production, resulting in a 500% increase in monthly traffic to the website.
- Strategizing on, designing, and distributing graphics and content internally and for external use, as well as reporting on the same.
- Prospecting, nurturing, acquiring and retaining long-term clients for repurposing platform with a focus on organic acquisition via SEO and collaborations.
- Managing, up-skilling, and optimizing the content creation cycle.

Newsweek

Press & Media

Deputy Editor

Lahore, Punjab, Pakistan

May 2016 - May 2017 (1 year)

I was the deputy editor at Newsweek, where I:

- Liaised with core contributors and edited submissions on an ongoing basis.
- Oversaw the layout and content strategy for print.
- Developed assets for web and print editions of the magazine.
- Wrote well-articulated and thoroughly researched articles regularly.
- Communicated with publishers and vendors to ensure timely publishing.

Newsweek

Staff Reporter

Lahore, Punjab, Pakistan

May 2016 - June 2016 (1 month)

I was a Staff Reporter at Newsweek Pakistan, where I:
- Pitched, and researched on news stories on an ongoing basis.
- Copyedited and fact-checked any content that would go into print.
- Developed assets for web and print editions of the magazine.
- Wrote well-articulated and thoroughly researched articles regularly.
- Kept an active list of sources, contributors, and resources for verification and research.

Vantage Pakistan

Creative Copywriter

Lahore, Punjab, Pakistan

May 2014 - August 2014 (3 months)

I was a Creative Copywriter at Vantage Printers Pakistan, where I:
- Developed and tested creative copy for various B2C brands.
- Researched on and iterated on existing brands' tone and voice, tailoring it to their target user personas.
- Developed assets for print ads and digital platforms of various clients.
- Presented, pitched, and iterated on content ideas for clients.
- Kept the content team on schedule with various tools and methodologies to meet client deadlines.

Vantage Pakistan

Creative Copywriter

Lahore, Punjab, Pakistan

May 2013 - August 2013 (3 months)

I was a Creative Copywriter at Vantage Printers Pakistan, where I:
- Developed and tested creative copy for various B2C brands.
- Researched on and iterated on existing brands' tone and voice, tailoring it to their target user personas.
- Developed assets for print ads and digital platforms of various clients.
- Presented, pitched, and iterated on content ideas for clients.
- Kept the content team on schedule with various tools and methodologies to meet client deadlines.

Education

Certifications