Welcome to Shameel's freelance profile!
This freelancer is available full-time but hasn't confirmed their availability in over 7 days.
Location and workplace preferences
- Location
- Lahore, Pakistan
- Remote only
- Primarily works remotely
Preferences
- Project length
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- Between 1-3 months
- Between 3-6 months
- ≥ 6 months
- Business sector
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- Travel & Tourism
- Telecommunications
- Tech
- Sports
- Restaurants & Food Service
+27 autres
- Company size
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- 2-10 people
- 11 - 49 people
- 50 - 249 people
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
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English
Native or bilingual
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Urdu
Native or bilingual
Categories
Skills (16)
Shameel in a few words
My core expertise lies in humanizing the brand experience. I have over 7 years of experience building, rebuilding, and creating new experiences for businesses of all sizes across the world. I blend UX, Illustration, and my Marketing background into all my projects. With a Creative Writing degree and mastery of the Adobe CC Suite and Figma, I can wear multiple hats when imagining product lifecycles.
I am eager to create and manage beautiful, high-impact content and user experiences for organizations that seek aggressive growth.
Experience
CRESCENT MEDIA
Digital & IT
Creative Director
Here, I'm responsible for product and brand design services that are provided to global clients, bringing a unique blend of creativity and business sense. I lead teams in strategic product initiatives across various channels.
Tasks I regularly perform:
• Set a vision for KPIs, new offerings, design objectives, and client service, by defining the ideal customer and client experience.
• Use qualitative data and quantitative data to transform client challenges into product opportunities.
• Lead a team in the ideation, creation and testing of user experiences through prototypes, A/B, and usability tests.
• Innovate on additional revenue-generating opportunities and services for incorporation into our existing offerings.
• Direct internal and external design, organic marketing strategies, and content development.
• Establish and maintain preferential client relations, while increasing stakeholder benefits.
Charcoal + Gravel
Press & Media
Editor-in-Chief
Hand-in-hand, the organization offers white labeled content strategy and content development services to various organizations in Pakistan.
I'm responsible for editorial and design services that are provided to clients, and use my background in writing and editing to provide exemplary content experiences to their target audience. I lead teams of videographers, video editors, content editors, and copywriters.
Tasks I regularly perform:
• Set a vision for new content offerings, packages, business strategy, and client service.
• Use website data to build user personas and A/B test content for clients.
• Lead an SEO team in the ideation, creation and testing of internal and external content.
• Pitch travel and food production packages to organizations, from concept to proposal.
• Direct internal and external design, organic marketing strategies, and content development.
• Establish and maintain preferential client relations, while increasing stakeholder benefits.
CresVentures
Tech
Creative Director
tribetactics
Digital & IT
Head Of Marketing and Design
- All organic growth efforts including content strategy via SEO, blog postings, and video production, resulting in a 500% increase in monthly traffic to the website.
- Strategizing on, designing, and distributing graphics and content internally and for external use, as well as reporting on the same.
- Prospecting, nurturing, acquiring and retaining long-term clients for repurposing platform with a focus on organic acquisition via SEO and collaborations.
- Managing, up-skilling, and optimizing the content creation cycle.
Newsweek
Press & Media
Deputy Editor
- Liaised with core contributors and edited submissions on an ongoing basis.
- Oversaw the layout and content strategy for print.
- Developed assets for web and print editions of the magazine.
- Wrote well-articulated and thoroughly researched articles regularly.
- Communicated with publishers and vendors to ensure timely publishing.
Newsweek
Staff Reporter
- Pitched, and researched on news stories on an ongoing basis.
- Copyedited and fact-checked any content that would go into print.
- Developed assets for web and print editions of the magazine.
- Wrote well-articulated and thoroughly researched articles regularly.
- Kept an active list of sources, contributors, and resources for verification and research.
Vantage Pakistan
Creative Copywriter
- Developed and tested creative copy for various B2C brands.
- Researched on and iterated on existing brands' tone and voice, tailoring it to their target user personas.
- Developed assets for print ads and digital platforms of various clients.
- Presented, pitched, and iterated on content ideas for clients.
- Kept the content team on schedule with various tools and methodologies to meet client deadlines.
Vantage Pakistan
Creative Copywriter
- Developed and tested creative copy for various B2C brands.
- Researched on and iterated on existing brands' tone and voice, tailoring it to their target user personas.
- Developed assets for print ads and digital platforms of various clients.
- Presented, pitched, and iterated on content ideas for clients.
- Kept the content team on schedule with various tools and methodologies to meet client deadlines.
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Education
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Bachelor of Arts
DENISON UNIVERSITY
2016 Bachelor of Arts (B.A.), English Language and Literature/ Letters
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GCE Advanced Level, General Sciences
AITCHISON COLLEGE
2011 GCE Advanced Level, General Sciences
Certifications
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UX and UI, Research and DesignIronhack
2022