- NebstonePaid Media SpecialistDIGITAL & ITNovember 2023 - Today (1 year and 7 months)
- Set up Facebook Ads campaigns for a lead generation client and achieved a CPA (cost per action) of £4.78
- Set up the tracking tags via Google Tag Manager and Google Analytics 4.
- Created the campaigns' strategy, wrote ad copies, designed ad creatives, and experimented with different campaign types & audiences.
- Optimised the campaigns and created reports to update the client regularly.
- Red Rabbit DigitalPaid Media SpecialistNovember 2023 - Today (1 year and 7 months)London, United Kingdom
- Designed and launched new campaigns on Google Ads, Linkedin Ads, Meta Ads for a diverse range of businesses.
- Optimized the campaigns regularly, by adjusting bidding strategies, ad copies, keyword selections & match types, and created landing pages.
- Jolt DigitalDigital Advertising ManagerDIGITAL & ITMarch 2022 - September 2023 (1 year and 6 months)
- Achieved the client's target CPC & CTR goals on Linkedin, Google Search & Display Ads for biopharmaceutical companies.
- Advised on paid campaigns across UK, US, and EU by re-defining keywords & audience targeting strategies.
- Inspected all the technical setups to make sure the customer journeys could be tracked effectively.
- Master of ScienceCass Business School2019MSc Marketing Strategy and Innovation
- BSc Industrial Design withPratt Institute2016BSc Industrial Design with