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Serkan H.

Revenue-Driven Marketing Consultant & Hubspot Exp.

Works remotely from Berlin

  • 52.517
  • 13.3889
  • Suggested rate €400 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Serkan's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Serkan's quote.

Location and workplace preferences

Location
Berlin, Germany
Remote only
Primarily works remotely

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Banking & Insurance
  • Digital & IT
  • Logistics & Supply Chain
  • Consulting & Audits
  • Health & Wellness
+5 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Fluent

  • Turkish

    Native or bilingual

Categories

Skills (17)

Serkan in a few words

B2B Marketing expert with a strong ROI focus. For the past 7 years, I have been working on projects covering B2B marketing and demand generation. I have a passion for projects requiring efficient tracking to deliver a strong ROI.

Who am I :
• Entrepreneurial mindset
• Analytical mindset
• Marketing multi-specialist
• 4 years on growth marketing strategies
• Team player
• Life-long Learner

Area of expertise :
• B2B Acquisition & Conversion
• B2B SaaS
• Performance Marketing
• Long Conversion Cycles
• Nurturing Programs
• Lead Generation
• Inbound Marketing
• Demand Generation
• Global Expansion
• Content Marketing
• Lifecycle Management

Experience

Apsiyon

Tech

Growth Advisor - CEO Office Member

Istanbul, Turkey

March 2021 - March 2022 (1 year1 year)

Sales funnel Brand Management Demand Management

Param

Banking & Insurance

Chief Marketing Officer

Istanbul, Turkey

June 2020 - January 2021 (7 months)

• Gathered all the power of the company, which is spread over 5 brands, in one brand, Param.
• Created a highly detailed brand identity and culture document for the company from scratch and implemented it company-wide.
• Created go-to-market strategies for all segments of the company. Launched and managed new brand and product campaigns.
• Hired, trained, and managed a 7-person SDR team and 11-person marketing team entirely from scratch.
• Re-organized all teams responsible for revenue, switched their mindset from a task-oriented approach to a customer-centric approach.
• Developed new marketing and sales funnels to measure and improve all stages of funnels & the success of team members.
• Transitioned the company from a direct sales model to lead nurturing, qualification, and product marketing programs, successfully generating 2000+ SQLs per month. (before 150)

Sovos

Digital & IT

Marketing Director

Istanbul, Turkey

July 2018 - February 2020 (1 year1 year and 7 months)

• Hired to build and scale B2B sales and marketing programs across EMEA to increase lead generation, customer acquisition, and revenue growth for a company building a global tax compliance software platform• • • Transitioned the company from a face-to-face direct sales model to lead nurturing, qualification, and conversion, successfully generating 30+ MQLs per day.
• Hired, trained, and managed a 4-person SDR team and a 9-person marketing team entirely from scratch.
• Led the implementation of HubSpot CRM to enable marketing and sales automation and analytics.
• Created detailed dashboards to track and analyze sales and marketing performance against business KPI’s.
• Developed brand identity and product marketing to drive brand awareness and product education.
• Managed business integration and public relations to support change management during the Sovos merger.
demand generation Hubspot marketing automation Google AdWords SEO SEMrush Brand content Content marketing

Hızlıçeviri

Digital & IT

Founder & CEO

Istanbul, Turkey

October 2013 - June 2018 (4 years4 years and 8 months)

• Launched Turkey’s first online professional translation service, securing 150k USD in angel investment and a 200k USD Turkish government grant to scale the business. Successfully reached profitability in 2015.
• Designed, developed, and executed B2B and B2C sales and marketing strategies to secure 10,000 customers (6,000 B2B and 4,000 B2C) with 45% YoY revenue growth.
• Hired, trained, and managed a team of 15+ employees to increase lead generation, qualification, and conversion.
• Partnered with the Co-Founder and technical leadership to define the product vision and business strategy.
• Managed P&L, cash flow, budget preparation, and product pricing to drive ROI and profitability.

Sinan Bastas - Apsiyon

4/18/2022

Serkan is very knowledgeable on marketing strategy especially geared towards growth. He is an avid explorer of brands and platforms that introduce new ideas and yearn to enable "better" marketing ways. He has been an insightful and colorful guest contributor to our CEO office gatherings. He cruised us to finally pop out the much anticipated sales playbook and the brand identity for Apsiyon. We have been able to define, unify and put on paper what we experienced as a company with Serkan. I had the great pleasure and at times the friendly pressure of working with Serkan one on one. He has indeed widened my horizon in marketing and pampered me with his joyful conversation on any subject. The only rough patch on my side has been the delivery and execution of his valid recommendations. Serkan will lay out the "to-do" lists, but will at times misjudge the hardened culture of the company and will find it hard to adjust his "route" to the finish line. You need to make sure you have the managerial skills and the teams to deploy the agreed strategy.

Ali Bulut - Sovos

8/2/2021

He worked as a marketing Director in Sovos.

Taylan Kazak - Hızlıçeviri

7/30/2021

Serkan is a driven and solution-oriented expert, whose action plans are direct to the point. He doesn't waste his time, or yours for that matter. I had the benefit of working together with him in brief glimpses. His expertise in HubSpot and LeadGen is phenomenal. He also has extensive knowledge in AdWords & Analytics. If you know the importance of Marketing, and want your company to grow in the ever-evolving 21st-century business world; look no further.

Education