Skill set
Industry fields of expertise
Serban in a few words
Product Owner with a strong technical foundation and business analysis background, experienced in delivering both internal SaaS tools and public-facing marketplaces.
I’ve led end-to-end product discovery with global stakeholders, aligned business strategy with product roadmaps, and worked closely with cross-functional teams to build scalable, outcome-driven products. I’ve also been involved in multiple product integrations and data migration initiatives, ensuring smooth transitions between systems and alignment with business needs.
As a co-founder, I launched a real estate marketplace MVP and grew it to 1,000+ users through targeted growth campaigns, validated UX flows, and fast iteration—all built from scratch with zero initial supply.
Experience
- PPBCo-FounderSeptember 2023 - Today (1 year and 9 months)Acquired 1,000+ users in 2 major cities, 20% of which were landlords. Achieved a 25.46% Google Ads CTR for tenants (6x industry average) and 11.1% for landlords (nearly 3x the standard), with A/B testing on Meta and precise role-based tracking through Google Tag Manager and Facebook Pixel.Led discovery with 20+ target users, driving prototyping, ideation, and validation cycles. Collected pre-launch feedback via usability surveys to refi ne features and ensure platform security and user-friendliness.Built a landlord-focused value proposition and executed a Go-to-Market strategy that drove quality leads and platform credibility. Integrated AWS SES for email notifi cations, sendSMS for OTP registration, Mixpanel for analytics, and NETOPIA for payment processing, creating a streamlined, user-centered experience.
- AmdarisProduct Owner (Finance &RecruitmentMay 2023 - Today (2 years and 1 month)• Defined the Mission, Vision and Strategy for 2 finance products.• Introduced and Led continuous discovery habits along with the Opportunity Solution Tree, involving over 10 front and back office end-users from 7 different countries.• Led the continuous delivery of a development team of 8 members.• Prioritized Product Roadmap with Product & Development leads while aligning the Product Vision with the business Strategy.• Created the Product Council quarterly catchup to engage with more than 15 Business Partners on business goals and opportunities.• Reduced backlog carry-overs by 30%.• Led end-to-end CRM integration across two global regions.
- AmdarisSenior Business AnalystSeptember 2022 - Today (2 years and 9 months)• Delivered a data cleansing feature from discovery to deployment, coordinating with Data Management and Legal.• Contributed as a key team member to data migration efforts across 4 different regions, ensuring compliance and supporting operational continuity.• Managed product integration across 7 European countries, aligning multiple systems.• Promoted agile practices across the BA community, advocating for outcome-oriented delivery.
Recommendations
Education
- Bachelor degree inUniversity "Al.I.Cuza"2019Bachelor degree in
Certifications
- Oracle Certified Professional : Java SE 11 DeveloperOracle2021
- Agile Analysis CertificationIIBA2021
- Professional Scrum Product OwnerScrum.org2020