Skill set
Industry fields of expertise
Peter in a few words
As a seasoned Freelance SEO Expert with over a decade of experience, I specialise in enhancing online visibility and driving organic traffic through strategic search engine optimisation. My expertise encompasses both on-page and off-page SEO, technical audits, and content optimisation, ensuring comprehensive solutions for clients across various industries.
Having collaborated with businesses ranging from start-ups to established enterprises, I pride myself on delivering measurable results. By leveraging tools like Google Analytics, SEMrush, and Ahrefs, I provide data-driven strategies that align with clients' goals and market dynamics.
Experience
- Various CompaniesContract SEO ConsultantMarch 2024 - March 2025 (1 year)Manchester, United KingdomWorked with various companies on a short-term contractual basis to support SEO activities during periods of urgency. Developed a special interest in resolving CWV issues, specifically tackling LCP and CLS shifts, leading to persistent 95% percentile scores across multiple platforms.Skills
- Google Penalty Removal
- Technical SEO
- International SEO
- Google Analytics 4
- Website Audits
- Schema Markup
- Keyword Analysis
- eCommerce SEO
- WordPress Development
- User Experience (UX) Optimisation
- Content Optimisation
- Reputation Management
- HTML5
- JavaScript SEO
- Ahrefs
- SEMRush
- DeepCrawl
- Screaming Frog
- Google Tag Manager
- Loading Time Optimisation
- Google My Business
- Content Outreach
- Public Relations
- Local SEO
- HotJar
- MCR SEOHead Of SEOFebruary 2023 - March 2024 (1 year and 1 month)Manchester, UKAs the Head of SEO, I spearheaded comprehensive strategies to optimise digital presence and enhance organic search visibility across various platformsMy role involved orchestrating multifaceted initiatives aimed at driving organic traffic, improving search engine rankings, and maximising online visibility for businesses
- Formulated overarching SEO strategies aligned with business objectives, market trends, and search engine algorithms
- Conducted in-depth keyword research, competitive analysis, and audience segmentation to identify optimisation opportunities
- Established clear KPIs and performance metrics to measure the effectiveness of SEO campaigns
- Provided guidance, training, and mentorship to foster professional growth and enhance team capabilities
- Fostered a collaborative environment to encourage innovation and experimentation with emerging SEO techniques
- Implemented technical SEO best practices to improve website architecture, crawlability, and indexability
- Conducted regular audits to identify and rectify technical issues affecting search engine performance
- Collaborated with development teams to implement schema markup, optimise site speed, and enhance mobile-friendliness
- Developed content strategies to align with SEO objectives, user intent, and search demand
- Oversaw the creation of high-quality, SEO-friendly content optimised for targeted keywords and topics
- Leveraged content distribution channels and outreach strategies to amplify content reach and attract backlinks
- Utilised analytics tools such as Google Analytics, Google Search Console, and third-party SEO platforms to monitor performance metrics
- Conducted regular performance analysis to identify trends, insights, and areas for optimisation
- Prepared comprehensive reports and presentations to communicate SEO performance, insights, and recommendations to stakeholders
- EmbryoHead Of TechJanuary 2022 - June 2022 (5 months)Manchester, UK
- Responsible for ensuring all clients' websites adhered to the highest standards of Technical SEO
- Typical activities included compiling sophisticated technical audits and resolving technical issues ranging from low CWV scores to severe canonicalisation issues
- Spearheaded the agencies inhouse SEO strategy - resulting in additional exposure for the Embryo brand
- Single-handedly perfected the Core Web Vitals and Technical Health Scores of the Embryo website
- Trained an inexperienced SEO executive to become a competent Technical SEO
- Upsold a number of clients from one-off projects or small retainers to sizeable monthly retainers
- Responsible for the technical performance of over 50 clients - with a retainer value in excess of over £150k per month
- Fulfilled a £12k revenue, website Internationalisation project within 8 hours
- Fulfilled numerous £3k+ technical website audits within 6 hours
- Led the internationalisation process for a number of client brands
- Touted as one of the top SEOs in the country
Recommendations
Education
- Bachelor of ArtsManchester Metropolitan University2009BA: Business Administration
Certifications
- SEM Rush For Digital Agencies CertifiedSEMRush2019
- Social Media CertifiedHubSpot Academy2021
- Inbound CertifiedHubSpot Academy2019
