Skill set (9)
Selin in a few words
I have experience in the digital field with broad knowledge of digital ecosystems, their interactions with business strategy and marketing campaigns. I am passionate to understand emerging trends, digital technologies and developments in all digital marketing channels.
I am responsible for leading and executing Sony’s digital marketing strategy for over 5 years with a focus on e-commerce website build, paid search, social, SEO, UX/UI and managing in-house digital marketing team.
I am responsible for both planning, managing and delivering projects; and providing strategic expertise across digital initiatives – ensuring all meet objectives, budgets, deadlines, quality standards and are ultimately optimized for success. Thus, I have ability to juggle a varied workload (e.g fast-paced display campaigns and web projects) and to prioritize time effectively.
Major skills include: Digital Marketing, Content Management, Business Planning, Project Management, Website and Product Management.
Experience
- SonySenior Account CoordinatorE-COMMERCEMarch 2021 - Today (4 years and 4 months)İstanbul, Turkey• Strong project management competence while juggling many tracks of work and various international stakeholders simultaneously.• Extensive experience in online marketing and marketing communication and project management.• Significant experience in managing digital projects&campaigns especially in the area of website merchandising, analytics, campaign and content performance optimization and personalization of web services.• Experience in the creation and execution of customer-facing online marketing campaigns.• Understanding of e-commerce landscape and operations of the e-commerce website.• Suggest and coordinate new functions/improvement on Website Content & campaigns• Manage new projects/changes and involve relevant stakeholders. Monitor and track project's progress and handle any issues that arise• Manage creation/build of new web platforms to achieve newly defined or changing business goals.• Highly organised, detail-oriented, customer-focused, proactive and possess excellent communication skills with a clear understanding of international brand challenges
- SonyAccount CoordinatorNovember 2018 - March 2021 (2 years and 4 months)İstanbul, Turkey• Built effective relationship/network at all levels within the Sony organization and with partners/vendors to achieve a high level of intelligence and planning.• Lead projects of key & multifunctional projects with high exposure to regional and global IT and other business teams.• Assisting website management and providing support with other administrative and operational functions.• Actively seeking new business opportunities to drive additional growth.• Improving all aspects of client operations in responsible regions by communicating and coordinating closely with Sony HQ in Tokyo and the internal team.• Supporting the production and launch process of e-commerce and digital campaigns in the Alpha Universe web portal.• Operating product launches and marketing materials for dealers such as Best Buy, Amazon.• Working in regional digital projects particularly in terms of planning, budget, forecasting demand & future opportunities and managing human resources accordingly.
- SonyMarketing Content SpecialistOctober 2017 - November 2018 (1 year and 1 month)İstanbul, TurkeyAdditional to previous role;• Operating as Global TV Category Content Coordinator.• Improving operational follow-up skills to assure on time and high quality marketing content publishing.• Ensuring strong operational and business coordination to achieve target SLAs and KPIs.• Successfully coordinating TV category globally including big launches.• Working closely with HQ and regions to plan, analyze business&customer needs, follow up on tasks to ensure on time and complete accurate delivery.• Establishing strong relationships at multiple levels with product managers, HQ and regional contacts who are our B2B customers within the organization in order to maximize service satisfaction rates.• Working with the web team to review and optimise the customer journeys and touch-points across all Sony's website around the world.
Recommendations
Education
- Bachelor of ScienceRoyal Holloway, U. of London2014Bachelor of Applied Science (BASc), Marketing/Marketing Management, General
- Design and managementParsons The New School for Design NY2010Design and management
- International Baccalaureate, HL :English, Turkish Literature, ArtsKoc Ozel Lisesi2011International Baccalaureate, HL :English, Turkish Literature, Arts