- Serviceplan GroupGroup Head, Growth & BrandingFebruary 2022 - Today (2 years and 10 months)Munich, Germany- Consulting and strategising for key international accounts: BMW, MINI and De'Longhi- Team lead for paid campaigns and performance marketing, with a focus on growth- Leading a team of 5 marketing consultants
- Ezetap Mobile Solutions Pvt LtdSenior Manager – MarketingTECHSeptember 2016 - September 2021 (4 years and 12 months)Bengaluru, Karnataka, India- Led performance marketing, and achieved 7x growth in sales and reduced cost of acquisition by 20x — during Demonetization- Head of Brand, PR, content, product marketing, sales support and internal communication- Built the social presence for Ezetap grounds up and organically gained ~60K followers- Won over 10 globally recognised awards for Ezetap along with 100+ media mentions
- HCL TechnologiesAssociate ManagerTECHMay 2013 - September 2016 (3 years and 3 months)Chennai, TN, India- Digital marketing: Led social media and website content for the Engineering and R&D Services (ERS) division of HCL- PR: Headed Analyst Relations for India geo—built and maintained relations with media stakeholders across the globe to help shape the HCL ERS brand- Mobile app: Designed and launched an app for HCL ERS, curated its content and took care of its maintenance- Inbound collateral: Took care of both content creation and curation for the overall branding of ERS. This included activities spanning marketing communication, internal and external campaigns.
- PGDM, MarketingWelingkar Institute Of Management2013PGDM, Marketing
- Bachelor of TechnologyCalicut University2010B.Tech, Electronics & Communication