- HeydaysBrand Content ManagerJanuary 2021 - Today (3 years and 10 months)AustraliaI am a creative and experienced project manager with a passion for design, equipped with a unique set of skills that can deliver outstanding results for brands. With my expertise in graphic design, project management, and social media marketing, I can enhance a brand's image and engage with its audience.- Branding and graphic design to communicate brand values and events- Initiate brand partnerships and events that help promote and grow the brand to the target audience- I am skilled in social media and have a talent for creating compelling content that distinguishes the brand and builds a strong persona- Website management and optimisation- My strong graphic design skills and attention to detail have enabled me to create a strong and continually evolving brand identity for HeyDays- Created and organise ongoing monthly event Friday Knock-Offs, increasing revenue and overall market reach by 300%- Liaise with brands to generate partnerships that complement our brand and reach our target market, with the use of food influencers, winery partners, restaurant collaborations and pop ups.- Extremely high social media engagement- Creating branded merch that sells out- Working with internal and external stakeholders
- TXO - Tiff Hall Fitness ProgramFood Content and Project ManagerJune 2020 - Today (4 years and 5 months)Melbourne VIC, Australia
*Continuation of Centr role, for new brand and under new management and ownership.* As a Project Manager in tech, I have successfully managed the food content team for celebrity fitness programs in the form of recipes and menu plans. Managing a team of Dieticians, Recipe Creators, Stylists, Photographers and Developers to work towards a common goal in creating delicious and on-trend recipes. MyTXO by Tiffany Hall - Online fitness app Key Duties & Responsibilities:- Develop original nutrition, recipe and lifestyle blog content consistent with various client brands and editorial direction- Liaise with the expert nutrition team and assist in the creation of recipes and menu plans that promote healthy eating- Research recipe ideas based on food trends and the health industry- Project managing the food production team to make weekly deadline for content drops, as well as planning content in advance to hit key dates and special promotions- Create styling boards, work on photoshoots.- Manage the backend upload of menu plans and new recipes as well as cross-checking front end- Manage workflow and track content through CMS and self-made systems.- Prepare recipes and other food content for PR and other media or marketing opportunities- Manage transition to an entirely new CMS, 500 + recipes loaded and cross checked- Working with developers to create a better user experience, such as adjustable quantities, shop list integration- Make suggestions for the food program based on trends such as the introduction of Pescetarian meal plans. Meat Free Mondays. Bulk Cooking tags- Research food trends in dishes and ingredients and make informed collections - CentrFood Content and Project ManagerJanuary 2018 - July 2019 (1 year and 6 months)Melbourne VIC, AustraliaResponsible for developing original content and managing the food content uploading team for Loup's key clients and celebrity programs in the form of recipes and menu plans. Brands - Centr by Chris Hemsworth TXO by Tiffany Hall Emily Skye Fit KIC - Keep it Cleaner Key Achievements- Managed 4 high profile celebrity-endorsed fitness apps, food programs- Managed a food team of 4 internal editors and uploaders and 5 external freelancers including photographers, stylists, dieticians and recipe writers.- Project managed the CMS build for Recipes on Centr by Chris Hemsworth. Including meeting with developers to discuss specific needs for recipe back and front end.- Managed 500+ recipes from writing, editing, styling, photographing and uploading to the Centr app over a 6-month period.- A broad understanding of communicating with different teams and their needs such as developers, writers, marketing, design Key Tasks- Develop original nutrition, recipe and lifestyle content consistent with various client brands and editorial direction- Liaise with expert nutrition team and assist in the creation of recipes and menu plans that promote healthy eating- Researching new recipe ideas based on food trends and the health industry- Briefing and project managing the food production team including recipe writers, food photographers and stylists.- Attending photo shoots and providing creative direction and quality control.- Manage workflow, Google docs / spreadsheets and database of recipe production, menu streams, image cropping, image libraries, etc.- Prepare recipe and other food content for PR and other media or marketing opportunities
- Bachelor of BusinessJames Cook University2014Bachelor Business, Human Resources and Marketing