Sara R.

I’m a Social Media & Influencer Strategist helping digital brands create a clear, repeatable system: what to say, how to say it, who to say it with, and how to measure if it’s actually working.

I sit at the intersection of brand and performance: I care about narrative, emotion and consistency, but I’m equally obsessed with CAC, CPV and "online coolness". My work usually starts with questions like: what are we really trying to shift in people’s heads, and what needs to happen in the numbers for this to make sense?

I can help you:

– Define positioning, tone of voice, content pillars and an editorial calendar

– Competitor benchmark and strategic partners scouting in Spain

– Spot, select and manage creators/influencers (scouting, negotiation, briefing, reporting) in a way that feels on-brand, not random trendy profiles.

– Align organic, paid and influencer campaigns

– Turn community and customer-care insights into content and experiments

I’ve worked both freelance and in-house as Head of Social & Influencer Marketing, leading projects across Spain and Europe. I’m especially a good fit for remote-first teams with clear business goals, treating social media as a strategic channel and a genuine curiosity for testing new formats and narratives.