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Sarah Ménigault

Senior Brand & Marketing Strategist

Can work in or around Paris

  • 48.8546
  • 2.3477
  • Suggested rate €500 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 4 hours
Propose a project The project will begin once you accept Sarah's quote.

This freelancer will be available again on 12/31/2023

Until 12/31/2023

Propose a project The project will begin once you accept Sarah's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 10km

Preferences

Business sector
  • Luxury Goods
  • Fashion & Cosmetics
  • Social Networks
  • Health & Wellness
  • Wine & Spirits
+9 autres
Company size
1 person

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • French

    Conversational

Categories

Skills (21)

Sarah in a few words

I am a South African living in Paris with seven years of experience in operational and strategic marketing roles. I’ve contributed towards the growth of luxury cosmetic and watchmaking brands in emerging markets by adapting an innovative consumer centric approach in defining and implementing effective communication strategies.

My key expertise include:
Brand Building
Strategic planning
Inbound Funnel Marketing
Content Marketing
Project Management
Local adaption of global strategies
Consumer behaviour and web analytics
A&P Budget Management

Experienced in the following platforms:
Popular Chips
Social Bakers
Falcon Social

I’m eager to collaborate with start-up and global brands to achieve desired business goals.

Experience

ESTEE LAUDER COMPANIES

Fashion & Cosmetics

Consumer Marketing Manager

Johannesbourg, Afrique du Sud

October 2018 - February 2020 (1 year and 4 months)

Led the marketing strategy for two prestige cosmetic brands.
Developed and implemented communication strategies for the launch of brands in
E-commerce and Pure-Play environment.
Defined and executed a brand re-launch strategy to newly identified target audience adapting a full funnel approach.
Maintained consistent brand presence across retail, e-retail, and owned platforms.
Developed and managed agency briefings.
Developed content strategy for paid media channels.
Performed Analysis on media campaigns and website performance.
Strategic planning Funnel marketing Google Analytics Content strategy Budget planning Influencer strategy Brand Positioning Digital marketing Stratégie de communication

Richemont - Richemont

Luxury Goods

Marketing Manager

Johannesbourg, Afrique du Sud

March 2014 - September 2018 (4 years and 6 months)

Responsible for full marketing scope of three luxury watchmaking brands.
Planned and implemented all local marketing activities pertaining to digital marketing, social media, PR & influencer strategy, events and brand partnerships, in collaboration with HQ.
Launched and managed brand social media account to build local brand community.
Introduced brands to newly identified luxury consumers.
Local adaptation of international marketing strategy.
Formed local brand partnerships and leveraged existing global collaborations to drive unique
consumer experience and expansion of client base.
Conceptualised and art directed photo shoots for local content creation.
Managed A&P budget and annual business plans.
Marketing Strategy Gestion de projet Brand Partnerships Client experience Business plan Digital marketing Brand content Social media strategy Media management Creative Communications

Estée Lauder Companies

Fashion & Cosmetics

CRM & Online Graduate Programme

Johannesbourg, Afrique du Sud

January 2013 - March 2014 (1 year and 2 months)

Assisted Online team with community management for beauty brands' Facebook account.
Produced and published content for lifestyle blog to drive men's skincare and fragrance category.
Assisted with influencer and retailer collaborations.
Coordinated consumer review initiatives.
Performed competitor analysis.
Content creation Community management Copywriting Influencer marketing

Regina Alegria - Montblanc

10/28/2020

Sarah fait preuve d'un professionnalisme incontestable à partir du moment où elle reprend un projet, montrant l'importance du détail. L'Excellence est la norme.

Katlego Kamba - PRESTIGE COSMETICS GROUP (CHANEL SOUTH AFRICA)

10/14/2020

Having worked alongside Sarah in a professional capacity at Richmont. I have found that she has one of the most creative and strategic minds I’ve met. I am particularly impressed by her creative approach to developing strategic brand solutions and concepts. An eager to learn team player, Sarah worked well with her colleagues and contributed a lot to other business structures outside of her role. A specialist with her time she was able to divide her many responsibilities and balanced competing needs with professionalism. I recommend her for any position that will draw upon her skills and her proven record of contribution to marketing and branding.

Education

Certifications