Sarah Mc Ginn

An experienced and award-winning brand and content specialist with over 10+ years experience in both the media agency industry, as well as the eCommerce start-up industry. I'm currently pivoting to a freelance role specializing in the following: Brand content strategy Website content creation and management Social media campaign creation and management Influencer outreach and campaign management Video and photography shoots for brand campaigns Brand, Publisher and Agency consulting Current and previous clients: Mediahuis Ireland, Unilever, Suntory, Woodies, Dyson, Repak Recyling, Bord Gáis Energy and Failte Ireland.

In 2019 I was promoted to Director of Partnerships, shortly after this the Invention team became a central advertising and marketing hub for the entirety of the GroupM agencies - Mindshare, Wavemaker and Mediacom. My role as Director is central to client and revenue growth across the three agencies. With this change, the focus was on growing out the team and our offering to service each of the agencies. The goal is to work across all clients in the group for their digital and content partnership needs. Responsibilities:

- Team management and growth

- Project management across all digital, social and content

- Management of third party suppliers and freelancers

- Influencer marketing campaigns

- Budget and forecasting management

- Sales and revenue targeting for individual and group

- New media and innovation within partnerships

- Large scale sponsorship across TV, radio and digital platforms

- New business pitches and wins

The Invention team offer communications solutions that support clients' needs for better, faster, more effective and more impactful content; it helps produce purposeful content for a specific audience, at a specific time, to meet a specific brand need. We create the innovative, out-of-scope media solutions that work. The Invention team has been set up as the hub of the agency's creative thinking and brings together specialists in ideation and activation to deliver effective partnership solutions for clients. These solutions include branded content, sponsorship, influencer marketing, experiential and social media. As Project team lead my role encompasses a wide range of work, including Project lead across our clients campaigns. Management of third party suppliers and freelancers. Investigating new business opportunities for Invention. Team management, career mentoring and support across all the Invention team. As Partnership lead, I work across the entire client base. Some recent clients have included Domino's, Bord Gais, Tesco, Dyson, Lyons Tea and Dove for Women. I specialise in partnerships, Influencer activations, social media strategy and experiential.