Skill set
Sarah-Louise in a few words
Comprehensive Marketing Services: From Strategy to Execution.
Sarah-Louise, Your Marketing Specialist. With a proven track record in destination marketing, website development and social media management, I offer a comprehensive range of services to help businesses thrive in today’s digital landscape. My experience in leading successful campaigns for organisations like Visit Tunbridge Wells, has equipped me with the skills to drive brand awareness, increase engagement, and achieve measurable results.
Let’s work together to grow your brand and achieve your marketing goals.
- Brand Strategy & Image
- Your marketing foundation starts with a clear strategy and brand guidelines. If you are unsure where to start I'd be glad to walk your through this, and create a strong brand identity and strategy to grow your business.
- SquareSpace & Wordpress User Experience and Content Design
- A focus on the user experience & design in line with your brand image. Whether you are looking to start a new website or need an audit of your current website, I am here to help.
- Social Media Management
- Manage your digital presence through expert social media strategy and management. Together we will discuss the best platforms for you as well as planning content tailored to your business.
- Copy Writing & Search Engine Optimisation (SEO)
- From website content & articles or posters to press releases, increase brand awareness, drive conversion and boost sales.
Communication is key and we will meet regularly throughout your project.
* *To manage communication expectations, please note that I work Monday - Friday from 9am-6pm Central European Time (CET).
Experience
- Growing with SLKFounder & Marketing ConsultantOctober 2024 - Today (7 months)Amsterdam, NetherlandsManaged all social media platforms for local businesses ranging from restaurants, culture, and sports. This included:-Building a brand image and understanding the brand voice.-Building a social media strategy for effective brand evolution.-Creating engaging and visual content, including short form videos, photography, brand templates and copy.-Analysing and following analytics and trends to optimise performance.-Writing SEO optimised copy for client websites.-Working with both established and new businesses, to kick-start or refresh their online presence.-Regularly reporting back to clients with performance statistics and to receive feedback.-Supporting with public relations and marketing collaterals when needed.
- Tunbridge Wells Borough CouncilDestination Marketing & Communications OfficerFebruary 2022 - September 2024 (2 years and 7 months)Royal Tunbridge Wells, Tunbridge Wells, UKLeading the Economic Development Team’s work to promote the region as a destination for visitors including managing the Visit Tunbridge Wells (VTW) website, VTW social media accounts, planned campaigns and advertising. This includes the following:-Managing all social media platforms (VTW Instagram, Facebook, and X) end-to-end: regularly capturing short form content, editing content using Canva, Adobe Suite, CapCut, and Splice, posting content based on current trends and market research, and engaging with followers to create an active community. This has led to a substantial growth in engagement rates and followers, resulting in significant increase in brand awareness.-Identifying key target audiences, and researching continuous opportunities for growth.-Overseeing and commissioning professional photography and videography (where needed) in line with our brand guidelines.-Continuously engaging with partners to organise influencer trips, as well as utilising organic, user-generated content.-Assisting with the rebuild of the VTW website to ensure a smooth user experience, as well as managing all content including SEO optimised copy and engaging layouts.-Leading the VTW rebrand project to create a strong identity throughout all Marketing channels.-Establishing and developing marketing partnerships with external organisations to maximise use of resources.-Preparing reports and presenting key KPIs to relevant groups including Town Forum, Parish Chairs, and Cabinet Advisory Board, as required.-Managing the annual spend of the Economic Development budget related to Promotion and Marketing.-Leading the Economic Development Team’s promotion of local businesses (accommodation providers, food and beverage, retailers, etc) across all sectors, including through planned ‘Support Local’ campaigns and activations.-Mentoring and training graduate colleagues in marketing support activities.-Organising networking events and press days.
- SLK DesignsFounder and Creative DirectorJuly 2020 - January 2024 (3 years and 6 months)PortugalCreated my own brand, from the business planning process to the brand aesthetic. This included:-Organizing a fashion show (venue hire, sponsorships, influencer trip etc.)-Managing all social media platforms and campaigns.-Collaborating with an intern to brainstorm creative marketing ideas through effective teamwork.-Writing press releases and building relationships with local and international press.-Working with influencers to promote our products.-Communicating with clients (commissions, loans, contacts, pricing, delivery).-Creating a press and stylists’ database.-Designing and making collections from A to Z.-Collaborating with different creatives (organising photoshoots locally and abroad).-Setting goals and tasks for myself (juggling my time with a part-time tutoring job and studying short courses).-Consistently working under and meeting tight deadlines.
Recommendations
Education
- Fashion Design and Business studies, FashionUniversity of Brighton2020Fashion Design and Business studies, Fashion
- Foundation degree, Design and Applied ArtsKingston College2016Foundation degree, Design and Applied Arts