Skill set
Industry fields of expertise
Sarah in a few words
Passionate about empowering others, I develop and implement impactful marketing and engagement strategies that grow inclusivity and understanding.
Trained in film production and with a background in digital marketing, I have held various roles in marketing, team management, and communications, focussing on brand management and engagement. My strengths lie in combining creativity with organisation, effective communication, and bringing a personal touch and passion to projects.
Currently travelling in Europe, I am looking for remote freelance opportunities that will allow me to continue meaningful employment while experiencing life in different cultures.
Experience
- FreelanceMarketing and CommunicationsOctober 2024 - Today (7 months)Málaga, SpainFreelance marketing and communications:
- Digital content creation (Adobe Creative Cloud, Photoshop, Premiere Pro)
- Social Media campaign planning, implementation, research, analysis and moderation of social media channels - paid and organic
- Marketing campaign strategy, planning, execution and analysis
- eDM Newsletter communications and database management
- SEO, digital accessibility optimisation
- Diversity Works New ZealandMarketing and Engagement ManagerDecember 2023 - October 2024 (10 months)Auckland, New ZealandDevelop and implementing comprehensive marketing strategies as well as leading the Community Engagement team in supporting the diversity, equity and inclusion mahi of organisations in Aotearoa New Zealand.
- Diversity Works New ZealandMarketing ExecutiveJanuary 2020 - December 2023 (3 years and 11 months)Passionate about empowering others and telling diverse, meaningful stories, I am responsible for developing and implementing marketing strategies for the national body for workplace diversity, equity and inclusion.• Marketing campaign and strategy planning, execution and analysis• Website management• EDM and communications• Social Media management• Digital content creation• Brand management• Webinar editing and online training platform hosting• Event and Training coordination• implementing the Diversity Awards programme• Presenting education content and research• Media booking• Conducting surveys
1 recommendation
SM
Sarah Macdonald recommend Sarah
1/27/2025
Working alongside Sarah at Diversity Works New Zealand was an absolute pleasure. She is diligent, detail-oriented, and a wonderful deep listener. Her understanding of inclusive marketing practices is top-notch, and she excels at leading teams with a collaborative mindset. Sarah's leadership style creates a supportive environment that allows her team members to thrive. She is highly engaging both internally and externally, making her a valuable connection across all levels. Sarah will undoubtedly be a tremendous asset to any team she joins.
Education
- Bachelor of Arts (BA), Communications and Film Production. Minor in Creative Writing.Victoria University of Wellington2014Bachelor of Arts (BA), Communications and Film Production. Minor in Creative Writing.
- Study Abroad, Film, Television, Creative WritingUniversity of East Anglia2014Study Abroad, Film, Television, Creative Writing
- NCEA Level 1,2, 3 with Excellence, Scholarship in EnglishWellington East Girls' College2011NCEA Level 1,2, 3 with Excellence, Scholarship in English
Certifications
- Professional Certification of Digital MarketingUniversity of Canterbury