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Sanjit Badhan

CRM Expert | Salesforce Consultant

Works remotely from Maidenhead

  • 51.523806
  • -0.728377
  • Suggested rate €500 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Sanjit's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Sanjit's quote.

Location and workplace preferences

Maidenhead, England, United Kingdom
Remote only
Primarily works remotely


Business sector
  • Banking & Insurance
  • E-commerce
  • Entertainment & Leisure
  • Fashion & Cosmetics
  • Health & Wellness
+15 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (10)

Sanjit in a few words

I help businesses build and manage Marketing, CRM & customer experience programmes, with a focus on both hard commercial and soft customer engagement metrics. Using data and an understanding of growth levers I love to innovate & identify commercially sound customer centric propositions that work for customers, businesses and internal teams.

Areas of impact: strategic development & planning | customer marketing & communications (CRM/loyalty) | growth marketing | proposition development | commercial & brand management | stakeholder management | Marketing Automation | data & segmentation | building awesome teams



Real Estate

Salesforce Consultant  - As a freelancer

Maidenhead, England, United Kingdom

November 2022 - Today (4 months)

Salesforce Marketing Cloud set up, campaign build, automations, dynamic content creation, creation of documentation, training


Director of ECRM

London, UK

July 2021 - July 2022 (1 year)

Leading on the development of a world leading new CRM programme that brings together the real, digital & virtual worlds, in a revenue generating self financing way. The vision created will see a dramatic change in how we do CRM & marketing. A real game changer, for a business like Landsec, brand partners & our consumers. The programme consists of a ground-breaking digital platform (using technology that already exists in market) that will delight both consumers and brand partners; helping shoppers discover/experience in new and convenient ways; simultaneously helping brand partners reach new customers. My role is to help Landsec becomes the Central Bank of guest/brand-partner behavioural/preference data and the power broker of digital & real interactions in the industry.

McArthurGlen Group

Group CRM (Head of)

London Metropolitan Area, UK

February 2019 - July 2021 (2 years and 5 months)

Responsible for the creation of a CRM business function/team to drive increased sign up acquisitions, member engagement and tenure. Overhauled existing mass communication processes to introduce a customer led marketing approach, placing greater emphasis on segmentation, multi channel use and automation. Selected Contributions:
• Defined strategic direction for multi-national CRM and roadmap for people, data, automation & channel capabilities, as well as reporting & performance management.
• Rolled out a data capture plan to identify key opportunities to learn key member preferences/attributes.
• Launched new member referral program, 20%+ increase in acquisitions.
• Roll out of points-based loyalty program, 37% adoption achieved in trial location.
• Introduced new monthly reporting framework to enable performance management.

Badhan Partnership Ltd

CRM Contractor  - As a freelancer

Maidenhead SL6, UK

June 2018 - February 2019 (8 months)


Head of CRM (Contract)  - As a freelancer

London, UK

July 2017 - April 2018 (9 months)

Responsible for building global strategies that increase lifetime value and build customer loyalty. This entails building out multi-channel end to end customer journeys, and delivering a personalised brand experience, with the support of a direct report team. Key KPIs: Transfers/Activations, LTV, Referrals, NPS Main Responsibilities:
• Set strategic direction for global CRM
• Define roadmap for CRM/Marketing Automation
• Define & build Customer Segmentation, as well as new data trigger points
• Build CRM team (expansion & investment in skills)
- Creation of Cryptocurrency go to market content


Senior Customer Marketing Manager

London, UK

June 2015 - July 2017 (2 years and 1 month)

Leading a team to inspire unparalleled loyalty and advocacy from customers. As the Lifecycle & Loyalty expert, ultimately align commercial objectives with meaningful customer propositions (proactive vs reactive strategies & plans) that deliver: NPS improvements, Revenue Growth, Offer/Product penetration, Benefit Awareness Main Responsibilities:
• Set direction for PAYM customer lifecycle journey (CRM)
• Shape Proposition & Capabilities – Offers, Real Time Marketing, Data, Channels and other functionality
• Managing a team deliver CRM activity/campaigns; SMS/MMS, Email, Web (desk vs mobile) Key Projects: Launch/management of free 6 month BT Sport proposition & free 6 month Apple Music proposition into customer base.


Growth & Retention Manager (PAYG)

Maidenhead SL6, UK

September 2011 - March 2015 (3 years and 6 months)

As business owner for PAYG customer base key objectives included rationally & emotionally engaging customers to deliver brand metrics (NPS) and commercial metrics (churn & margin). Main Responsibilities:
• Setting strategic direction & Plan for PAYG Base Growth and Customer Loyalty
• Implementation of full Customer Lifecycle Management framework & customer journeys
• Comms channels include; SMS, Email, Print, Inbound & Outbound Calling

Tesco Mobile

Revenue & Retention Manager

Slough, UK

September 2010 - September 2011 (1 year)

Customer Loyalty proposition owner, with an emphasis leading on Revenue Stimulation strategies. Key metrics: Clubcard penetration, Churn reduction, Top-up, New Revenue streams, Cost to serve reduction & NPS. Main Responsibilities:
• Customer Retention/Loyalty proposition owner
• Lead on Revenue stimulation strategy – to engage customers and boost revenue
• Lead on Tesco on your Mobile development (Apps, WAP, Mobile Web, IVR)
• Grow advertising and new revenue streams

British Gas

Marketing Manager

Staines-upon-Thames, UK

February 2008 - September 2010 (2 years and 7 months)

Various roles included managing marketing strategy for the British Gas Community Energy P&L, Energy acquisition & cross sell and Central Heating Installations cross sell. Main Responsibilities:
•Execution of Marcomm Campaigns (B2B & B2C) (BTL, ATL, TTL) (Print, SMS, Email, Social Media, Press, Online Paid Search & Banners, Telesales)
•Event Management & Event Strategy development
•Campaign Analysis and Ongoing Reporting.

Affinion International

Assistant Direct Marketing Manager

September 2006 - February 2008 (1 year and 5 months)

Working for this leading financial services affinity product provider (insurance/ leisure). Responsible for managing & implementing customer communications across a number of clients – including RBS Group, Barclaycard, HFC, Capital One, Co-Op, LTSB, and many others.



March 2006 - August 2006 (5 months)

Working for Stonebridge Insurance (part of Aegon Group) Responsible for creating/enhancing inbound and outbound telemarketing scripts, direct mail copy, corporate, B2B and fulfilment materials adhering to Stonebridge and business partner requirements. Business Partners included: Barclaycard, Citi Bank, RBS Group, Newcastle United FC, Debenhams and Littlewoods.


Marketing Co-ordinator

July 2003 - March 2006 (2 years and 8 months)

Working for a well renowned and established national charity. Responsible for the management of Direct Marketing campaigns and management of the 'Sponsor A Puppy' scheme/brand.

East Berkshire College

Marketing Assistant

May 2002 - July 2003 (1 year and 2 months)

Working within one of the largest FE establishment within the South East, providing assistance within all areas of marketing/PR and completing adhoc projects.