Browse profiles Post a project
Malt welcom

Welcome to Sanjit's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Sanjit to discuss your project or search for other freelancer profiles on Malt.

Sanjit Badhan

CRM Expert | Salesforce Consultant

Works remotely from Maidenhead

  • 51.523806
  • -0.728377
  • Suggested rate €500 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Sanjit's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Sanjit's quote.

Location and workplace preferences

Location
Maidenhead, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Business sector
  • Banking & Insurance
  • E-commerce
  • Entertainment & Leisure
  • Fashion & Cosmetics
  • Health & Wellness
+15 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (10)

Sanjit in a few words

I help businesses build and manage Marketing, CRM & customer experience programmes, with a focus on both hard commercial and soft customer engagement metrics. Using data and an understanding of growth levers I love to innovate & identify commercially sound customer centric propositions that work for customers, businesses and internal teams.

Areas of impact: strategic development & planning | customer marketing & communications (CRM/loyalty) | growth marketing | proposition development | commercial & brand management | stakeholder management | Marketing Automation | data & segmentation | building awesome teams

Experience

Smoove

Real Estate

Salesforce Consultant  - As a freelancer

Maidenhead, England, United Kingdom

November 2022 - Today (4 months)

Salesforce Marketing Cloud set up, campaign build, automations, dynamic content creation, creation of documentation, training

Landsec

Director of ECRM

London, UK

July 2021 - July 2022 (1 year)

Leading on the development of a world leading new CRM programme that brings together the real, digital & virtual worlds, in a revenue generating self financing way. The vision created will see a dramatic change in how we do CRM & marketing. A real game changer, for a business like Landsec, brand partners & our consumers. The programme consists of a ground-breaking digital platform (using technology that already exists in market) that will delight both consumers and brand partners; helping shoppers discover/experience in new and convenient ways; simultaneously helping brand partners reach new customers. My role is to help Landsec becomes the Central Bank of guest/brand-partner behavioural/preference data and the power broker of digital & real interactions in the industry.

McArthurGlen Group

Group CRM (Head of)

London Metropolitan Area, UK

February 2019 - July 2021 (2 years and 5 months)

Responsible for the creation of a CRM business function/team to drive increased sign up acquisitions, member engagement and tenure. Overhauled existing mass communication processes to introduce a customer led marketing approach, placing greater emphasis on segmentation, multi channel use and automation. Selected Contributions:
• Defined strategic direction for multi-national CRM and roadmap for people, data, automation & channel capabilities, as well as reporting & performance management.
• Rolled out a data capture plan to identify key opportunities to learn key member preferences/attributes.
• Launched new member referral program, 20%+ increase in acquisitions.
• Roll out of points-based loyalty program, 37% adoption achieved in trial location.
• Introduced new monthly reporting framework to enable performance management.

Badhan Partnership Ltd

CRM Contractor  - As a freelancer

Maidenhead SL6, UK

June 2018 - February 2019 (8 months)

TransferGo

Head of CRM (Contract)  - As a freelancer

London, UK

July 2017 - April 2018 (9 months)

Responsible for building global strategies that increase lifetime value and build customer loyalty. This entails building out multi-channel end to end customer journeys, and delivering a personalised brand experience, with the support of a direct report team. Key KPIs: Transfers/Activations, LTV, Referrals, NPS Main Responsibilities:
• Set strategic direction for global CRM
• Define roadmap for CRM/Marketing Automation
• Define & build Customer Segmentation, as well as new data trigger points
• Build CRM team (expansion & investment in skills)
- Creation of Cryptocurrency go to market content

EE

Senior Customer Marketing Manager

London, UK

June 2015 - July 2017 (2 years and 1 month)

Leading a team to inspire unparalleled loyalty and advocacy from customers. As the Lifecycle & Loyalty expert, ultimately align commercial objectives with meaningful customer propositions (proactive vs reactive strategies & plans) that deliver: NPS improvements, Revenue Growth, Offer/Product penetration, Benefit Awareness Main Responsibilities:
• Set direction for PAYM customer lifecycle journey (CRM)
• Shape Proposition & Capabilities – Offers, Real Time Marketing, Data, Channels and other functionality
• Managing a team deliver CRM activity/campaigns; SMS/MMS, Email, Web (desk vs mobile) Key Projects: Launch/management of free 6 month BT Sport proposition & free 6 month Apple Music proposition into customer base.

Three.

Growth & Retention Manager (PAYG)

Maidenhead SL6, UK

September 2011 - March 2015 (3 years and 6 months)

As business owner for PAYG customer base key objectives included rationally & emotionally engaging customers to deliver brand metrics (NPS) and commercial metrics (churn & margin). Main Responsibilities:
• Setting strategic direction & Plan for PAYG Base Growth and Customer Loyalty
• Implementation of full Customer Lifecycle Management framework & customer journeys
• Comms channels include; SMS, Email, Print, Inbound & Outbound Calling

Tesco Mobile

Revenue & Retention Manager

Slough, UK

September 2010 - September 2011 (1 year)

Customer Loyalty proposition owner, with an emphasis leading on Revenue Stimulation strategies. Key metrics: Clubcard penetration, Churn reduction, Top-up, New Revenue streams, Cost to serve reduction & NPS. Main Responsibilities:
• Customer Retention/Loyalty proposition owner
• Lead on Revenue stimulation strategy – to engage customers and boost revenue
• Lead on Tesco on your Mobile development (Apps, WAP, Mobile Web, IVR)
• Grow advertising and new revenue streams

British Gas

Marketing Manager

Staines-upon-Thames, UK

February 2008 - September 2010 (2 years and 7 months)

Various roles included managing marketing strategy for the British Gas Community Energy P&L, Energy acquisition & cross sell and Central Heating Installations cross sell. Main Responsibilities:
•Execution of Marcomm Campaigns (B2B & B2C) (BTL, ATL, TTL) (Print, SMS, Email, Social Media, Press, Online Paid Search & Banners, Telesales)
•Event Management & Event Strategy development
•Campaign Analysis and Ongoing Reporting.

Affinion International

Assistant Direct Marketing Manager

September 2006 - February 2008 (1 year and 5 months)

Working for this leading financial services affinity product provider (insurance/ leisure). Responsible for managing & implementing customer communications across a number of clients – including RBS Group, Barclaycard, HFC, Capital One, Co-Op, LTSB, and many others.

AEGON - AEGON SEGUROS

Copywriter

March 2006 - August 2006 (5 months)

Working for Stonebridge Insurance (part of Aegon Group) Responsible for creating/enhancing inbound and outbound telemarketing scripts, direct mail copy, corporate, B2B and fulfilment materials adhering to Stonebridge and business partner requirements. Business Partners included: Barclaycard, Citi Bank, RBS Group, Newcastle United FC, Debenhams and Littlewoods.

GUIDE DOGS FOR THE BLIND

Marketing Co-ordinator

July 2003 - March 2006 (2 years and 8 months)

Working for a well renowned and established national charity. Responsible for the management of Direct Marketing campaigns and management of the 'Sponsor A Puppy' scheme/brand.

East Berkshire College

Marketing Assistant

May 2002 - July 2003 (1 year and 2 months)

Working within one of the largest FE establishment within the South East, providing assistance within all areas of marketing/PR and completing adhoc projects.

Education

  • Bachelor of Arts

    University of Westminster

    2001

    BA (Hons), Marketing

  • CAM Mobile Marketing Diploma

    University: Oxford College of Marketing

    2012

    CAM Mobile Marketing Diploma

  • Postgraduate Diploma, Marketing

    CIM | The Chartered Institute of Marketing

    2003

    Postgraduate Diploma, Marketing

Certifications 

  • Marketing Cloud Email Specialist
    Salesforce
    2021