Search for a freelancer Post a project
Malt welcom

Welcome to Sandi's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Sandi to discuss your project or search for other freelancer profiles on Malt.

Sandi Woodcock

PR MANAGER

Can work in or around Amsterdam

  • 52.37243
  • 4.89973
  • Rate On-demand
  • Experience 7+ years
Propose a project The project will begin once you accept Sandi's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Sandi's quote.

Location and workplace preferences

Location
Amsterdam, NH, Netherlands
Can work onsite in your office in
  • around Amsterdam and 50km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Categories

Skills (5)

Sandi in a few words

Amsterdam-based Communications Specialist. I have over twenty years experience working with consumer brands and generating coverage in publications across the UK, Middle East, and relevant international publications.

Experience

Hooton

Entertainment & Leisure

Freelance Public Relations Consultant  - As a freelancer

Amsterdam, Netherlands

March 2022 - Today (3 months)

directly aswell as supporting one Account Manager across a number of consumer accounts, managing all new business enquiries, proposals and pitching. This is a temporary position that runs until September 2022. Key responsibilities and skills:
●Team Management - managing workflow, timesheets, freelancers and relevant internal systems.
●Project management – writing and executing all campaign planning and strategy documents, leading brainstorms, overseeing campaigns, managing multiple stakholders, freelancers, and clients.
●Account management – including budget handling, SOWs, contracts, strategic time planning for all teams.
●Press office management – creating press plans, KPIs and overseeing press office activity, generating earned media coverage.
●Content creation – drafting and reviewing press releases, invitations, pitches, decks.
●Creative ideation – managing all new business concepts and providing direction for campaign briefs.
●New business – sourcing potential new business opportunities, creative brainstorming, creating and presenting pitches.
●Event management – planning events from pitch to production, working with third-party suppliers, overseeing onsite operations and resource, managing budgets, timelines and project deliverables.
●Partnerships – securing and managing influencer and talent partnerships, negotiating contracts.
●Part of company development - developing strategies to offer more visibility and consulting on the overall company identity and direction.

Co. Bo.

Freelance Public Relations Consultant  - As a freelancer

Amsterdam, Netherlands

November 2017 - March 2022 (4 years and 4 months)

The Netherlands working remotely during the pandemic. Key responsibilities and skills:
●Assisted with the official launch of Amsterdam-based luxury food and beverage distributers Co.Bo, designed and developed all sales and media communications strategy for launch.
●Developed the communications strategy for a number of B2B & B2C clients including; Mamo Pay, Saberg Clinical Research, HATT et SÖNER,The London Project.
●Strategic PR planning – providing solutions for brands surrounding topical issues i.e. the COVID-19 crisis

TOH Public Relations

Public Relations Account Director

Dubai - United Arab Emirates

April 2012 - April 2016 (4 years)

restaurants and FMCG brands. Managed a large team and contributed to the growth of the overall business.
●Leading new business opportunities including; networking and generating leads, developing proposals and presenting accordingly
●Managing a large agency team to deliver fully integrated, brand building campaigns designed to influence consumer perceptions, drive consideration and reach new audiences
●Negotiating and activating brand endorsements and partnerships with high profile talent including high-end fashion designers, artists and influencers
●Set up and led busy press offices for major brands such as VOSS Water, VIACOM Entertainment and Starwood Hotel Group
●Leveraging existing media relationships and cultivating new contacts
●Overseeing division account planning, revenue growth, profitability, work quality, client relations and strategic development
●Executing proactive high-level brand feature placements, including profile interviews, brand shoots and product placement
●Press strategy planning and event management, securing VIP attendance
●Creative partnerships and collaborations, sourcing brands for strategic partnerships, devising strategy to maximise coverage for both parties

Morgans Hotel Group

Special Projects Manager

London, UK

January 2011 - February 2012 (1 year and 1 month)

AMERICAN EXPRESS

Sales & Marketing Assistant

Brighton, UK

July 2008 - February 2011 (2 years and 7 months)

Twentieth Century Fox Film Company

Creative Development Manager

London, UK

March 2007 - June 2008 (1 year and 3 months)

Leo Burnett Group

Senior Account Manager, Holler

London, UK

March 2006 - March 2007 (1 year)

NBCUniversal, Inc.

Creative Services Manager, Universal Films

January 2004 - March 2006 (2 years and 2 months)

Education