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Sandi Woodcock


Can work in or around Amsterdam

  • 52.37243
  • 4.89973
  • Rate On-demand
  • Experience 7+ years
Propose a project The project will begin once you accept Sandi's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Sandi's quote.

Location and workplace preferences

Amsterdam, NH, Netherlands
Can work onsite in your office in
  • around Amsterdam and 50km


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Verified email


Skills (5)

Sandi in a few words

Amsterdam-based Communications Specialist. I have over twenty years experience working with consumer brands and generating coverage in publications across the UK, Middle East, and relevant international publications.



Entertainment & Leisure

Freelance Public Relations Consultant  - As a freelancer

Amsterdam, Netherlands

March 2022 - Today (3 months)

directly aswell as supporting one Account Manager across a number of consumer accounts, managing all new business enquiries, proposals and pitching. This is a temporary position that runs until September 2022. Key responsibilities and skills:
●Team Management - managing workflow, timesheets, freelancers and relevant internal systems.
●Project management – writing and executing all campaign planning and strategy documents, leading brainstorms, overseeing campaigns, managing multiple stakholders, freelancers, and clients.
●Account management – including budget handling, SOWs, contracts, strategic time planning for all teams.
●Press office management – creating press plans, KPIs and overseeing press office activity, generating earned media coverage.
●Content creation – drafting and reviewing press releases, invitations, pitches, decks.
●Creative ideation – managing all new business concepts and providing direction for campaign briefs.
●New business – sourcing potential new business opportunities, creative brainstorming, creating and presenting pitches.
●Event management – planning events from pitch to production, working with third-party suppliers, overseeing onsite operations and resource, managing budgets, timelines and project deliverables.
●Partnerships – securing and managing influencer and talent partnerships, negotiating contracts.
●Part of company development - developing strategies to offer more visibility and consulting on the overall company identity and direction.

Co. Bo.

Freelance Public Relations Consultant  - As a freelancer

Amsterdam, Netherlands

November 2017 - March 2022 (4 years and 4 months)

The Netherlands working remotely during the pandemic. Key responsibilities and skills:
●Assisted with the official launch of Amsterdam-based luxury food and beverage distributers Co.Bo, designed and developed all sales and media communications strategy for launch.
●Developed the communications strategy for a number of B2B & B2C clients including; Mamo Pay, Saberg Clinical Research, HATT et SÖNER,The London Project.
●Strategic PR planning – providing solutions for brands surrounding topical issues i.e. the COVID-19 crisis

TOH Public Relations

Public Relations Account Director

Dubai - United Arab Emirates

April 2012 - April 2016 (4 years)

restaurants and FMCG brands. Managed a large team and contributed to the growth of the overall business.
●Leading new business opportunities including; networking and generating leads, developing proposals and presenting accordingly
●Managing a large agency team to deliver fully integrated, brand building campaigns designed to influence consumer perceptions, drive consideration and reach new audiences
●Negotiating and activating brand endorsements and partnerships with high profile talent including high-end fashion designers, artists and influencers
●Set up and led busy press offices for major brands such as VOSS Water, VIACOM Entertainment and Starwood Hotel Group
●Leveraging existing media relationships and cultivating new contacts
●Overseeing division account planning, revenue growth, profitability, work quality, client relations and strategic development
●Executing proactive high-level brand feature placements, including profile interviews, brand shoots and product placement
●Press strategy planning and event management, securing VIP attendance
●Creative partnerships and collaborations, sourcing brands for strategic partnerships, devising strategy to maximise coverage for both parties

Morgans Hotel Group

Special Projects Manager

London, UK

January 2011 - February 2012 (1 year and 1 month)


Sales & Marketing Assistant

Brighton, UK

July 2008 - February 2011 (2 years and 7 months)

Twentieth Century Fox Film Company

Creative Development Manager

London, UK

March 2007 - June 2008 (1 year and 3 months)

Leo Burnett Group

Senior Account Manager, Holler

London, UK

March 2006 - March 2007 (1 year)

NBCUniversal, Inc.

Creative Services Manager, Universal Films

January 2004 - March 2006 (2 years and 2 months)