Samantha Newall

I am a creative communications and marketing expert with over 20 years’ experience spanning the UK, Europe and internationally, across FMCG, luxury, lifestyle, super premium spirits brands, fashion & retail, both agency side and in house, with 15 years experience in house at Diageo as Culture & Comms Director, Europe.

I seek to bring cultural insights together with the brand proposition and ambition to unlock opportunities that deliver greater brand awareness for growth, bringing brands to life thorugh strong copy writing, cultural narratives and compelling visuals to engage target audiences, delivered through a strategic 360 mix of Marketing and PR including media, social, influencers and experiences.

Experience:

Drinks & Hospitality DIAGEO, Diageo Reserve Brands Group, Johnnie WalkerTM , TanquerayTM , Ciroc vodka, Casamigos tequila, Zacapa rum, Ron Abuelo rum.

Lifestyle & Luxury Christies, Holland & Holland, Tanner Krolle, The Lanesborough, Johnnie Walker Blue Label, Addison Ross Home, DuPont, House of Fraser

Travel & Hotels The Lanesborough, Hilton International, Corinthia.

STRATEGIC DIRECTION Working with you to understand the business and brand objectives, and marrying this with cultural and consumer insights to shape a strategic roadmap. This could be via a workshop.

BRAND NARRATIVE & STORYTELLING: Crafting the narrative, key messages and press materials that will provide the ‘red thread’ through all creative communications and consumer touchpoints.

VISUAL IDENTITY: Developing mood boards and visual cues to bring brand proposition to life, recommending photographers, designers.

CONTENT MAPPING Planning for social media, influencer relationships and experiences to bring to life the story.

PARTNERSHIPS Identifying the right, credible cultural partnerships.

INFLUENCER PROFILING Identifying the right influencer profiles and building relationships.

EVENTS & EXPERIENCES Identifying the right opportunities for your brand