About Salma
English
Native or bilingual
Arabic
Native or bilingual
French
Native or bilingual
Turkish
Fluent
Spanish
Conversational
Experience
- FreelanceAI Growth and Content ConsultantDIGITAL AND ITJanuary 2026 - March 2026 (2 months)Madrid, Spain• • Built end-to-end client engagement and content delivery systems for a pre-launch startup, managing stakeholder expectations, sprint planning, and output alignment from zero.• • Identified client growth objectives upfront and designed delivery frameworks to track and hit them, a direct parallel to pipeline management and opportunity development.• • Maintained full accountability over client communications and milestones, independently, with no supervisor oversight.
- FreelanceIndependent ResearcherRESEARCHJanuary 2025 - January 2026 (1 year)Madrid, SpainMulti-country mixed-methods study on Gen Z consumer behaviour, cultural proximity, and brand authenticity across Spain, Morocco, India, and China.• • Conducted structured interviews and focus groups across four markets, developing the discovery and listening skills that underpin strong client conversations.• • Translated complex cross-cultural data into clear frameworks and executive-level outputs, mirroring the work of synthesising client needs into solution positioning.• • Managed the full project lifecycle autonomously: scoping, execution, analysis, and delivery.
- W-AdviserMarket Research InternCONSULTING AND AUDITSMay 2024 - June 2024 (1 month)Casablanca, Morocco• • Ran consumer insight analysis and competitive benchmarking across multiple client portfolios to feed GTM strategies, directly supporting sales team decision-making.• • Facilitated focus groups and delivered executive-level reports that shaped campaign and commercial decisions for four clients.
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Education
- Master of Science in MarketingUniversidad Carlos III de Madrid2025
- BBA in Management and MarketingAl Akhawayn University2023