Skill set
Industry fields of expertise
Sabrina in a few words
Dynamic and results-driven Creative Marketing Professional with 8+ years of experience in B2B and B2C marketing, specializing in audience-first strategies, brand storytelling, and multi-channel campaign execution. Proven expertise in developing integrated brand and marketing strategies that drive engagement, leads, and revenue while ensuring cohesive and compelling brand experiences. Highly skilled in graphic design, with a strong eye for visual identity, layout, and content creation across digital and print platforms. Adept at leveraging data-driven insights to optimize marketing initiatives and enhance creative impact. Passionate about aligning brand identity with strategic marketing efforts to ensure consistency, authenticity, and engagement across all touchpoints.
Experience
- London LegalMarketing and Design ManagerLEGALJanuary 2020 - Today (5 years and 4 months)London, UKB2B Marketing, Brand Strategy, Content Strategy & Creation Lead Generation
- Develop and implement comprehensive content strategies aligning with business objectives, resulting in an increase in audience engagement and lead generation. This includes leveraging content collaborations with industry influencers and executing cross-channel campaigns, where CRM analytics, targeted email marketing, social media and clients events were used to engage potential clients, increase brand visibility, and drive conversions.
- Create and distribute diverse content, including blogs, case studies, social media posts, webinars and presentations. Work closely with other stakeholders, sales and BD teams, and partners to ensure cohesive messaging across all platforms.
- Ensure all visual content aligns with brand guidelines and upholds a high standard of visual quality. Continuously explore emerging visual trends and techniques to keep content innovative, relevant, and engaging for our audience.
- Experienced in organizing educational and networking events, managing strategic partnerships, client events, and sponsorships to enhance brand visibility. These initiatives play a key role in relationship building and lead generation, fostering meaningful connections and business growth.
- Manage and grow the social media presence across multiple platforms by implementing diverse strategies, such as targeted ad campaigns, partnerships, content calendars, and user-generated content.
- • Apply SEO best practices, such as optimizing on-page elements and using keyword-rich content, to increase organic traffic and engagement. For example, optimizing blog posts boosted search rankings and traffic.
- • Measure campaign success using Google Analytics, social media insights, and CRM data, tracking key metrics to optimize future strategies.
- Women in eDiscovery - London ChapterSocial Media DirectorSOCIAL NETWORKSNovember 2020 - January 2023 (2 years and 2 months)London, United KingdomCommunity Engagement, Event Promotion and Brand Growth.
- Oversee social media strategy and execution, fostering community engagement and promoting events such as webinars, networking meetups and fundraising events, leading to increased attendance and engagement, and ultimately driving memberships.
- Boosted social media engagement by creating and managing campaigns that grew brand awareness and promoted chapter events like virtual roundtables and industry panels, driving higher participation and follow-ups campaigns.
- Partnered with the Membership Director to develop strategies that increased new memberships by promoting exclusive events and networking opportunities, which directly contributed to the growth of the community and generated new business leads.
- Ensured compliance with WiE’s Social Media Policy, safeguarding the organization’s logo and branding in all digital and physical materials, while maintaining a consistent and professional brand presence that supported lead generation efforts.
- Look Fabulous ForeverMarketing & Design AssistantFASHION & COSMETICSNovember 2018 - March 2019 (4 months)London, UKE-commerce, Consumer Marketing and Digital Assets
- Assisted in the development of marketing materials and campaigns, directly contributing to brand growth and increased lead generation via website.
- Maintained and organized marketing folders, including the product image and video library, ensuring quick and efficient access for campaigns, leading to smoother workflow and faster campaign execution.
- Supported social media management and content creation, enhancing online presence and driving brand visibility across platforms.
- Designed on-brand digital and print assets, including image sourcing, resizing, and creation, to support marketing campaigns and maintain brand consistency.
- Updated and edited website content via CMS, including blogs and landing pages, ensuring consistent branding and an optimized user experience, which helped improve website engagement and conversions.
Recommendations
Education
- Master of ArtsUniversity of Westminster2019Master of Arts in Marketing Communications
- Bachelor of ArtsPontifícia Universidade Católica do2014Bachelor of Arts in Industrial Design