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Ruben C.

★Experto en e-commerce - 5 años en UK en agencia★

Can work in or around Barcelona

  • 41.400347
  • 2.159592
  • Suggested rate €100 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Ruben's quote.

This freelancer has confirmed part-time availability (Evenings & weekends) in the past 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Ruben's quote.

Location and workplace preferences

Location
Barcelona, CT, España
Can work onsite in your office in
  • around Barcelona and 50km

Preferences

Business sector
  • E-commerce
  • Sports
  • Hospitality
  • Environmental
  • Fashion & Cosmetics
+17 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

Categories

Skills (19)

Ruben in a few words

Paid Media strategist goal oriented with an extensive background in e-commerce; retail and travel, as well as large-scale consumer sector and SaaS; accompanied with over 6 years experience in B2B sales.
After 5 years working in an awarded independent digital agency in London, I decided to move to back Spain to continue with my career.
Passionate about digital and traditional marketing, with a long track record of turning negative performing accounts into key channels for clients.

• Energetic, self-motivated, proactive and collaborative personality with strong leadership skills to manage large teams
• Excellent analytical, organizational, decision-making and client relationship building skills
• Inherent problem-solving skills, contributing with experience, intellect and know-how to analyze, plan, execute and deliver top-notch results.
• Deep understanding and proven ability to influence and lead strategy and execution towards an omni-channel execution
• Able to lead cross-channel teams to successfully manage multiple projects simultaneously
• Highly developed communication skills with great persuasive and negotiation ability
• High proficiency in Excel with know-how to develop complex dashboards
• Proficient in Google Analytics 4 and Adobe Analytics, Firebase, Adjust as well as bid management tools such as Kenshoo, SA360 and Marin
• Amazon Sponsored Ads, Google Ads, Display, YouTube, Mobile Ads, Bing Ads, Facebook Ads and Marin Software fully qualified
• Modern Search, Facebook, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Apple Search Ads, Braze email marketing, remarketing.
• Scripting knowledge with scripts ready to use to improve workflow, analyses and performance
(screenshots below)
Portfolio: Nike, Accor Hotels, Meliá, Emirates Airlines, Office Depot, The North Face, Speedo, Technogym, Golfbreaks, Euromaster, Maplin, Hertz, Office Depot UK, Petit Bateau UK, Ideal Standard, IESE, SEAT, Audi, Bayer, Grupo Planeta, CaixaBank, Samsung.

Experience

Havas Media Group - Havas Media España

E-commerce

Head of Performance - Media Development Team Leader

Barcelona, Spain

July 2021 - Today (1 year)

Lead the Havas´ Performance area in Barcelona, coordinating a large and multidisciplinary team of highly talented marketers with over 18 members, communication and workflow with 3 agencies of the group and a variety of client portfolio. Supervise the strategy and implementation of the different channels, such as SEM (Modern Search), Social, Programmatic and Direct purchase, counting with deep knowledge of the different areas. Accountable for key initiatives and new projects focused on omni-channel, integrated marketing initiatives, demand generation and acquisition marketing strategy as we expand full funnel Spreading the Digital knowledge to the team and develop base of the team to exceed their KPIS´s. Be responsible to ensure excellent relationships with other agency partners and with key media owners.

CornerJob | Eurofirms Group

Customer Acquisition Leader  - As a freelancer

Barcelona Metropolitan Area, Barcelona, Spain

July 2020 - July 2021 (1 year)

Lead the definition and execution of best-in-class digital marketing strategies that will achieve web/app lead generation; customer/client acquisition/retention and app downloads strategies, by managing day-to-day operations through digital channels, such as SEM, Display, Social Ads, Video, Audio ads and Affiliates. Design all aspects of Growth and marketing tech roadmap while partnering with the Product team to prioritize the needs of the marketing team. Coordinate strategies to increase the Organic reach (through link building, content distribution, social media, strategic partnerships, SEO and ASO) Own the conversation with partners highlighting new opportunities and improvements to the current process of Growth and Digital Transformation. Provide direct oversight, management, leadership, guidance and training to junior team members.

PHD Media

E-commerce

Performance Manager  - As a freelancer

Barcelona Metropolitan Area, Barcelona, Spain

January 2017 - July 2020 (3 years and 6 months)

Management of performance channels, including; Search, Display, Video and Social Media networks such as; Facebook, Twitter, YouTube and LinkedIn for different verticals; including a blue chip automotive company with different brands, as well as a variety of accounts focused on pharma, a global ecommerce with presence in 10 countries and finance vertical with a new DMP project along with use cases, including the use of multi-channel to map out a holistic strategy along with offline channels and DMP strategies.

Artefact UK

Paid Search Senior Account Manager - (formerly Netbooster UK)

London, UK

September 2012 - January 2017 (4 years and 4 months)

Ensuring the efficient management of campaigns for a large portfolio of clients within Retail and Travel industries across multiple markets and languages. Implementation of cross-channel performance strategies using RLSA, GDN, Shopping, Facebook Ads and Criteo remarketing. Management of product feeds with over 30000 SKUs. Auditing of Paid Search campaigns to ensure best practices and highest efficiency. Briefing, translation and project management of campaigns for English and foreign markets. Applying AdWords Scripts to accounts to increase time and cost efficiency. Strategic development of accounts working with clients to meet business targets.

Miiego Spain

Marketing Director  - As a freelancer

Barcelona Metropolitan Area, Barcelona, Spain

January 2012 - January 2013 (1 year)

Partnered freelance project developed to sell a Danish headphones brand startup in Spain. Web creation and marketing strategy (Amazon Ads, Facebook Ads, Search, YouTube and Shopping Ads) https://miiego.com/es/

La Salle Campus Barcelona

Paid Search Lecturer - Summer workshops  - As a freelancer

Barcelona Metropolitan Area, Barcelona, Spain

July 2012 - September 2012 (2 months)

AkzoNobel - akzonoble group

Account Manager Automotive Vertical

Barcelona Metropolitan Area, Barcelona, Spain

April 2009 - May 2012 (3 years and 1 month)

AkzoNobel – Sikkens (Adaico Delegation) Leading global paints and coatings company and a major producer of specialty chemicals www.akzonobel.com Main activities and responsibilities:
• B2B Technical support and customers training
• Support the overall business direction and strategy
• New clients research and acquisition

Ford Motor Company

Spare parts/Sales and Merchandising Manager

Pamplona, Navarre, Spain

March 2007 - March 2009 (2 years)

Main activities and responsibilities:
• Relationship with clients for selling products and services
• Answer clients enquiries, deal with complaints and arrange for servicing of faulty goods
• Development of sales ideas to attract, contact and maintain potential and current clients www.fordirusa.com

BLINKER ESPAÑA S.A.U.

B2B Sales Manager

January 2006 - March 2007 (1 year and 2 months)

Type of Company: Spanish multinational leader in supplying materials for various sectors; automotive and construction www.blinker.es Main activities and responsibilities:
• Responsible for the sales in all north area of Spain
• Manage the day to day sales ensuring efficiency and efficacy
• Develop and maintain productive and effective relationships with clients given a positive support as well as solving issues
• Develop an strategy plan to achieve targets sales

Education

  • Business Management and Marketing

    Arden University

    2016

    Business Management and Marketing