Description

Data & Growth Analyst with 5 years of international experience helping companies optimize marketing performance, customer lifecycle, and business decision-making through data.

I specialize in turning complex datasets into clear, actionable insights by building dashboards, monitoring KPIs, analyzing customer behavior, and identifying growth opportunities across acquisition, retention, and engagement.

My experience spans consulting, SaaS, and digital environments, with projects involving lifecycle analytics, paid acquisition performance, reporting automation, customer segmentation, and cross-functional collaboration with marketing, CRM, product, and operations teams.

I have worked in international contexts across France, Spain, and the Netherlands, supporting both strategic decision-making and operational execution with a strong focus on measurable business impact.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Basic
Japanese
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Contentsquare,
Lifecycle Data Specialist
September 2025 - Today (9 months)
Madrid, Spain
Built campaign dashboards to optimize marketing performance and identify growth opportunities. Tracked KPIs for engagement, retention, and expansion through reporting frameworks. Integrated data pipelines and analytics tools with marketing platforms across cross-functional teams. Defined customer segments to support personalized lifecycle campaigns. Analyzed customer behavior to improve engagement and lifecycle performance.
Business analysis Data analysis Data visualization Hotjar Contentsquare
V.I.E Papernest,
Growth Hacker Analyst
September 2024 - August 2025 (11 months)
Barcelona, Spain
Develop and scale new paid acquisition channels (Google Ads, Meta Ads, affiliate marketing) to drive growth. Manage cross-team collaboration (PPC, Operations, Data, CRM) for successful project execution and continuous optimization. Analyze profitability and KPIs to assess and improve performance of growth initiatives, providing actionable insights. Promote a test-and-learn approach, benchmarking competitors and best practices to prioritize high potential growth opportunities.
Google AdSense Meta Ads Microsoft Excel Looker Studio Salesforce
Fifty-five,
Digital Analytics Consultant
January 2024 - August 2024 (7 months)
Paris, France
Ensuring high-quality deliverables for clients, overseeing operational and technical execution. Collaborating with the team to enhance fifty-five's offerings in marketing and technical areas. Tackling digital activity performance using KPIs. Guiding Renault clients in optimizing website conversions through detailed analysis and online media purchase optimization, including dashboarding, reporting, and analysis.
Google Analytics Looker Studio SQL BigQuery Weborama