Skill set
Rodrigo in a few words
I am a results-driven Data Analyst with 5+ years of experience in fast-paced, high-growth environments. I specialize in leveraging data to drive business strategy, optimize processes, and enhance decision-making. My expertise lies in data analytics, automation, business intelligence, and data-driven marketing, with hands-on experience in SQL, Python, Excel, Tableau, and Databricks.
With a strong foundation in mathematics, engineering, and economics, I excel at translating complex data into actionable insights. I thrive in collaborative environments, working seamlessly with cross-functional teams, from data engineers to business stakeholders.
I am highly adaptable, detail-oriented, and passionate about delivering measurable impact through data. Always looking for new opportunities to solve business challenges, optimize operations, and drive growth through data-driven insights.
- Skills: SQL, Python, Excel, Tableau, Databricks, A/B Testing, Data Science, Marketing Analytics, Financial Reporting
- Languages: English (Advanced), Spanish (Native)
- Education: Master's in Mathematical Engineering, BSC Industrial Engineering, and BSc Economics
Experience
- PRIMAData AnalystMarch 2023 - Today (2 years and 3 months)Madrid, SpainPlaying a key role in data analysis at Prima Seguros. Driving strategic, data-based decisions across various departments by combining technical expertise with a strategic business vision. Key responsibilities and achievements:• Financial Reporting: Share information and manage settlements with external and internal agents, ensuring data integrity and facilitating informed decision-making.• Claims Department: Coordinating data ingestion and modeling with engineering teams. Additionally, working on the transformation and analysis of this data to support decision-making processes.• Customer Care: Managing data ingestion (via API), transformation, and analysis autonomously. Optimizing customer interactions in coordination with the team leader. Implementing an advanced chatbot on the company website.• E-Commerce: Analyzing data from the online sales funnel. Optimizing the conversion rate (CRO) and performing daily monitoring and numerous ad-hoc analyses. Managing and implementing email and SMS marketing automation initiatives. Establishing strategic relationships with internal product teams for technological developments, as well as with external partners to strengthen collaboration and achieve internal goals. 03/2023 – present Madrid
- FeverGrowth Data AnalystNovember 2020 - March 2023 (2 years and 4 months)Managing one of the main verticals of the company, Candlelight Concerts, with a team of two data analysts and 7 marketing specialists. Our work resulted in 2x Revenue and 4x Profit. Main responsibilities include:• Strategy: Ticket sales monitoring, marketing investment analysis, inventory managment, experiences expansion analysis and coordination of other company's teams for Candlelight experience.• E-Commerce Data Analysis: Conversion Rate optimization in Fever's Website and App and in every step of the user's Funnel. Conduct product-related A/B tests to increase sales.• Marketing Science: Implementation of best practices in marketing mix management, with support from Meta's marketing science team, including the use of MMM models, Geo-Lift and A/B and lift tests to optimize campaigns.
Recommendations
Education
- Master in Mathematical EngineeringUniversidad Complutense de Madrid2020Master in Mathematical Engineering,
- Industrial Engineering in Electronics and AutomationUniversity of Valladolid2018Industrial Engineering in Electronics and Automation,
- Degree in Economics,UNED2024Degree in Economics
- VulcanusJapan2017Vulcanus EU, top tier scolarship