- VariousFreelance Product OwnerDIGITAL & ITFebruary 2024 - Today (1 year and 4 months)Paris, FranceSummary:
- Currently building a personal project/startup called hiluv.io
- Working on Freelance projects
- CarFinance 247PRODUCT OWNERMarch 2022 - January 2024 (1 year and 10 months)Manchester, UK
- Defined the product vision and owned the roadmap, ensuring business goals and user needs.
- Drove ongoing CRO initiatives across the website and application form that led to increased conversions.
- Generated insights from data (qualitative and quantitative methods), leveraging platforms such as GA, Power BI, Ms Clarity and Userbrain.
- Managed the work backlog in Jira, leading daily standups, sprint planning and retrospective sessions to maintain team productivity.
- Setup and analysed performance metrics to identify trends and improvement areas.
- Ensured product readiness, collaborating closely with compliance, sales and other cross-functional teams.
- DesapPRODUCT OWNEROctober 2017 - February 2022 (4 years and 4 months)Manchester, UK
- Facilitated UX workshops focused on persona discovery, assumptions mapping and feature definition.
- Transformed Project Requirements into clear and actionable User Stories.
- Led a cross-funcional team (5 developers, 1 tester, 1 Designer).
- Implemented growth tactics and optimised conversion rates by strategising and testing digital campaigns, resulting in enhanced user acquisition and retention.
- Bachelor of ScienceIADE,2015Marketing (BS)
- Advertising (Erasmus)UAB,2014Advertising (Erasmus)