About Roberto
Más de una década de experiencia en la creación y gestión de campañas de publicidad de respuesta directa. Me especializo en optimizar todo el embudo de ventas, desde el clic en el anuncio hasta la conversión final. Tengo un profundo conocimiento en publicidad nativa y Facebook Ads, y he formado y liderado equipos de media buying con gran éxito.
Mi enfoque se basa en una combinación de análisis de datos, creatividad y estrategias personalizadas para cada cliente, lo que garantiza resultados medibles y un retorno de inversión sólido. Puedo ayudarte a lanzar tu nueva campaña desde cero o bien ayudarte a optimizar tus campañas actuales.
Si buscas una colaboración que transforme tus objetivos en resultados tangibles, mi estilo de trabajo meticuloso y orientado a resultados es la elección ideal.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 10km)
Experience
- Aportamedia Ltd.DirectorMarch 2016 - Today (10 years and 3 months)Londres, United KingdomDo you have a cool product or service?• Experience with testing and optimizations throughout the customer journey (ad creative, ad placement, landing page, conversion rate, post-conversion relationship, lifetime value, A/B, and multivariate testing).• Creating advanced biddable media plans to drive great content discoverability and conversion at the lowest cost per acquisition.• Launching PPC campaigns across high-performing online channels and testing the top market strategies.• Developing your product or service into a successful performance marketing offer. About my professional experience:• Ideated, executed, and scaled 1000+ direct response PPC campaigns (worldwide).• Designed and executed successful Go-to-Market and bid strategies.• Established processes and protocols for campaign measurement to optimize results and minimize human errors.• Built tailor made platform and tracking system to better measure the direct response campaign KPI's and track the goals.• Worked with 70+ advertising networks and DSPs, launching CPC direct response campaigns in different platforms: Native, GDA, SEM, YouTube, Facebook, Instagram.• Analysed online-to-offline contribution and cross-channel impact in campaigns.• Recruited, trained, and managed the media buying team.• Worked with Compliance and Legal teams of different advertising publishers and platforms to launch specific campaigns.
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Education
- Business EnglishRegent's University London2012Business English
- Bachelor of Commerce, International Business, Marketing, Strategic and Operations ManagementUniversity College Dublin2010Bachelor of Commerce, International Business, Marketing, Strategic and Operations Management