About Roberto
I help brands, agencies, and businesses define clearer positioning, stronger identities, and more relevant communication strategies.
With extensive international experience across advertising, branding, marketing, and creative leadership, I combine strategic thinking with creativity to help organizations grow, differentiate, and connect with audiences more effectively.
My work includes:
Brand Strategy
Creative Direction
Marketing & Communication Strategy
Brand Positioning
Business Development
Integrated Campaigns
Creative Consulting
I collaborate with companies looking to strengthen their brand perception, refine their message, and create more meaningful market impact.
Spanish
Native or bilingual
English
Native or bilingual
Italian
Basic
Can work on-site
Madrid (up to 50km)
Experience
- Veraltia InternationalStrategic Brand & Business GrowthREAL ESTATEJanuary 2026 - Today (5 months)Madrid, Spain- Advising management on brand positioning, strategic vision and value creation for high-end real estate assets, improving differentiation and long-term market perception.
- TW CreativeNew business | Senior Creative Director | Brand strategyDIGITAL AND ITFebruary 2024 - Today (2 years and 4 months)Madrid, Spain- Drive TW Creative's strategic expansion in Europe, leading brand building, positioning, and digital growth initiatives for clients in the fashion, lifestyle, and technology sectors.- Develop and execute integrated marketing and communications strategies that increase visibility, engagement, and business performance.- Establish strategic alliances with companies and creative partners to drive innovation, growth, and the brand's global impact.
- TW CreativeSenior Creative Director | Brand Strategy and Business DevelopmentCULTUREJanuary 2024 - Today (2 years and 5 months)Vancouver, Canada- I led the development and strengthening of brands for the European market, driving positioning, identity, and competitive growth.- I designed and executed integrated marketing and communication strategies focused on audience acquisition, visibility, and market expansion.- I coordinated creative and multidisciplinary teams, ensuring strategic excellence and consistent execution.- I established strategic alliances and generated new business, expanding our market presence and strengthening our commercial offering.
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Education
- Global Digital Marketing MasterIM Digital Business School2026
- Digital Marketing Managemtent & Digital Project Management Double Master'sIM Digital Business School2025Double Master's