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Rhea Fox Digital and Marketing DirectorRF

Rhea Fox

Digital and Marketing Director
  • Suggested rate
    €1,426 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Rhea's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Skill set
Rhea in a few words
A highly commercial, customer-centric, digital and marketing director with extensive leadership history in DTC brands incl. eBay, Aviva and Ted Baker. Has driven international ecommerce P&Ls from £100m-£1bn and led scale customer bases (10m+) in both PLCs and enterprise level SMEs.

Brings a strong track record of quickly building vibrant high-performance teams, and effective influencing / collaboration. Regular industry speaker on digital transformation, marketing effectiveness and customer experience. London based.
Experience
  • Ted Baker
    Digital Director
    October 2023 - August 2024 (10 months)
    United Kingdom
    − Led 50+ FTE across Performance marketing, Trading, CRM, Product / UX, Customer Services and Studio − Directed all ecommerce demand and P&L across owned web, concessions and marketplaces (£125m GMV) − Grew the CRM database by +33% and expanded marketing into new channels: TikTok, SMS, white mail

    (*Ted Baker ceased trading stores online direct in August – Nov 2024 following a business insolvency process)
  • Monsoon Accessorize (Global)
    Interim Digital Director
    April 2023 - September 2023 (5 months)
    − Owned £90m P&L and responsible for budgeting and 3-year growth plan − 14 FTE: Digital Marketing, Trading, Product (on-site), Analytics, CRM, Customer Services − Migrated both social and paid search marketing agencies to drive measurable efficiencies in spend (ROAS) − Launched and embedded a marketing attribution model (MTA) into strategy / planning and Trade reporting − Delivered checkout and Monsoon reward scheme refreshes
  • Paperchase / Permira Private Equity
    Chief Digital Officer
    January 2022 - January 2023 (1 year)
    − Owned £20m digital P&L and a team of 15 in 3 disciplines: Digital Marketing, Trading, Product − Drove £4m of cost efficiencies through 2022 and restored .com channel to profitability in 12 months − Replatformed site from Magento to Shopify, driving record conversion and average transaction value − Migrated 2m customers to Ometria CRM platform to drive record email revenue and click through rate − Launched and managed our Amazon channel via a 3P agency − Sold the business as part of management team of 5 (Permira > Retail Realisation > Tesco)
Recommendations
Education
  • Digital Marketing Strategy,
    Oxford University Business School
    Digital Marketing Strategy,
  • Bachelor of Arts in History
    Leeds University
    BA Joint Hons English and History