Description

I support executive teams and business unit leaders facing critical moments of growth, international expansion, or strategic pivot — when decisions must be fast and commercial execution must deliver on the ground.

Former McKinsey and Wavestone, with hands-on experience in international business development across consumer goods and luxury, I operate at the intersection of growth strategy, international B2B go-to-market, and sales execution to deploy measurable commercial performance in multi-country environments.

My work typically focuses on:

– International B2B go-to-market strategy and market entry

– Sales performance management and field execution

– Distribution strategy, partnerships, and channel development

– Revenue growth and conversion optimization

– Strategy-to-execution alignment across regions and teams

Selected results:

→ McKinsey: improved commercial and financial performance across Consumer Goods, SaaS, Energy & Sustainability

(+50% conversion rate, 3× EBITDA, +25% market share)

→ Memo Paris / Floraïku / Hermetica: expansion into 9 new markets, 30+ points of sale, +70% regional revenue across 20 countries

→ Wavestone / BNP Paribas: structuring and execution of the account growth strategy

(annual revenue ×3, €1.3M → €4.5M)

I typically intervene as a freelance senior advisor, providing hands-on support to mid-sized companies (ETIs), scale-ups, and business units of large groups seeking to build their sales strategy, accelerate international B2B growth and strengthen commercial performance on the ground.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

McKinsey & Company
Senior Associate
CONSULTING AND AUDITS
March 2022 - May 2025 (3 years and 2 months)
Paris, France
Growth, Sales & Performance Transformation — Europe

Delivered growth, sales and performance transformations for global clients across Consumer Goods, B2B Technology, Energy, Chemicals, Agriculture and Sustainability, in multi-country environments (France, UK, Belgium, Denmark, Spain).

Key contributions and impact:
- Led the redesign and deployment of Marketing & Sales operating models, improving end-to-end funnel conversion by +50% for industrial clients
- Structured B2B client segmentation and engagement strategies, driving +35% cross-sell and +20% up-sell for a large technology player
- Built and rolled out commercial performance management frameworks, including KPI definition, governance routines and analytics dashboards (Tableau migration) for a global flavor company
- Supported executive teams on growth strategy and value creation initiatives in Energy, Agriculture and Sustainability contexts, delivering outcomes such as 3× EBITDA growth and +25% market share gains
- Conducted commercial due diligences in the automotive software sector for private equity investors, assessing go-to-market effectiveness and revenue growth levers
Sales performance management Sales funnel Sales Transformation Revenue growth Sales strategy
Memo International
Area Manager MEA
LUXURY GOODS
January 2017 - January 2020 (3 years)
Geneva, Switzerland
Memo Paris | Floraïku | Hermetica
International Business Development & Sales — Middle East, Africa, CIS & Russia (20 countries)

Led the international B2B commercial expansion and sales structuring across 20 countries for three luxury fragrance brands in high-growth and emerging markets.

Key responsibilities and impact:
- Structured and executed international market entry strategies, from business planning to field deployment, resulting in the opening of 9 new markets and 30+ points of sale, and a +70% increase in regional revenue
- Led complex B2B negotiations with 20+ distributors and key retail partners, covering commercial terms, launch roadmaps, distribution models, merchandising and trade marketing activation
- Designed and deployed sales enablement and performance frameworks for local partners, including 20+ sales and retail trainings per year, improving in-store execution and brand consistency across regions
- Acted as the central interface between headquarters and local partners to align growth strategy, commercial execution and operational priorities in multi-country environments
- Supported market launches through targeted VIP, press and influencer activations to accelerate early commercial traction and strengthen key distributor relationships
Go-to-Market Strategy International expansion Business Development Strategy Strategic Partnership Negotiation
Wavestone
Key Account Manager
CONSULTING AND AUDITS
January 2014 - January 2017 (3 years)
Paris, France
B2B Growth & Account Development — Tier-1 Banking Client (BNP Paribas)

Led the structuring and execution of the B2B growth strategy for a Tier-1 banking client, driving annual revenue growth from €1.3M to €4.5M within a multi-year account roadmap.

Key contributions and impact:
- Designed and executed the account growth strategy, aligning commercial priorities, value propositions and delivery capabilities to accelerate revenue expansion
- Led high-stakes commercial negotiations with client procurement and senior stakeholders, closing €500k+ contracts and optimizing pricing, margins and contractual terms
- Orchestrated complex B2B sales cycles, coordinating cross-functional teams of up to 15 consultants across multiple practices to respond to strategic opportunities
- Structured and governed the commercial pipeline across the account, prioritizing high-value opportunities over volume-driven RFP activity
Key Account Management B2B Business Development Negotiation Sales strategy Business Development Strategy