Rafaela-Benedicta Petre

I run a boutique performance marketing agency focused on helping small and mid-sized businesses grow through Google Ads and Meta Ads. I manage the full campaign lifecycle: strategy, setup, tracking implementation (GA4, GTM), ad copywriting, audience building, budget optimization, and reporting. Since Nov 2024, I’ve helped multiple businesses scale their ad spend by 3–5x while increasing ROAS and reducing CPA. Sectors include e-commerce, services, and digital products.

PPC Specialist, jan 2023 - present

Developed and executed high-impact advertising strategies for clients such as Samsung, P&G (Procter & Gamble) AutoItalia, BCR, OLX, Storia, Autovit, MedLife, and Kärcher. Oversaw the optimization and reporting of ongoing campaigns to ensure they met targets and achieved the best possible outcomes. Conducted tests on different ad creatives, audiences, and placements to boost campaign effectiveness. Strategically managed bidding processes and budget distribution to enhance ROI. Leveraged analytics tools like Google Analytics to evaluate campaign performance and inform data-driven strategies. Prepared comprehensive reports on campaign activities and provided actionable insights based on industry trends and research. Engaged with clients regularly to understand their business needs, update them on campaign progress, and establish action plans. Worked closely with team members to design and implement strategies that met marketing objectives within budget and timelines.

Managing and creating content for social media accounts. Creating social media & campaign strategies. Creating and managing PPC campaigns for Facebook, Instagram & Google. Creating visuals for campaigns and social media in Photoshop.