- BeelabsUX designJanuary 2022 - January 2025 (3 years)Designed user experiences for Web3 platforms, collaborating with organizations such as Eden Network, YieldYak, Flashbots and others. Focused on simplifying blockchain interactions and enhancing usability. Key contributions:• Created intuitive interfaces for decentralized apps, DeFi platforms, and infrastructure tools.• Worked closely with developers and stakeholders, overcoming challenges like shifting scopes and tight feedback loops.• Prioritized trust and security through features like clear transaction summaries and error- handling flows.• Delivered scalable design solutions to maintain consistency across select platforms. My work played a key role in ensuring seamless user experiences for technical and niche audiences.Contract based UX & visual design workUX design, visual lead, motion graphics 2019 - 2022Worked across industries, applying UX, visual design, and motion graphics to branding, digital products, and marketing. Collaborated with startups, enterprises like Iskra, and cultural institutions like the National Gallery of Slovenia, leading digital initiatives, designing app prototypes, and creating marketing assets. Focused on refining UX strategies, product experiences, and branding while exploring AI, blockchain, and emerging technologies.
- Sandvik CoromantArt directing, UX designJanuary 2011 - January 2019 (8 years)Kranj, SloveniaSandvik Coromant – Global Leader in Cutting Tools & Manufacturing SolutionsOverviewI helped shape Sandvik Coromant’s global brand and digital presence, collaborating with international teams to design marketing materials, trade show experiences, enterprise applications, and internal platforms. My role required close coordination with global stakeholders, including managers, engineers, marketing teams, and external partners.Key Responsibilities & AchievementsBrand Development & Design SystemAdvanced the global design system, ensuring consistency across digital and print assets.Defined UI components, templates, and visual guidelines for international markets.Advised teams on accessibility, usability, and branding best practices.Created scalable assets, improving efficiency and reducing inconsistencies.Marketing & Communications DesignDesigned global marketing materials, trade show assets, and product catalogs.Developed interactive presentations, videos, and animations for sales and training.Created high-visibility campaigns that strengthened market positioning.Enterprise & Customer-Facing Digital SolutionsLed UX/UI design for enterprise applications, mobile tools, and customer platforms.Collaborated with technical teams to develop internal tools and training platforms.Conducted user research and usability testing to refine digital solutions.Global Team CollaborationCoordinated projects across Europe, North America, and Asia.Worked with engineers, marketing teams, and external vendors to execute projects.Provided strategic input on digital transformation initiatives.ImpactStrengthened Sandvik Coromant’s global visual identity.Bridged design, marketing, and technology for functional and compelling solutions.Championed UX-driven design and modern marketing techniques.Delivered creative solutions in fast-paced, cross-cultural environments.
- SelfUx design, visual design, motion graphics,January 2019 - January 2022 (3 years)Ljubljana, SloveniaWorked across industries, applying UX, visual design, and motion graphics to branding,digital products, and marketing. Collaborated with startups, enterprises like Iskra, andcultural institutions like the National Gallery of Slovenia, leading digital initiatives, designingapp prototypes, and creating marketing assets. Focused on refining UX strategies, productexperiences, and branding while exploring AI, blockchain, and emerging technologies.
- Bachelor's degreeFaculty of Natural and Technical Sciences, University of Ljubljana2010Bachelor's degree