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Paula Marin Cela

Performance Marketing I Social Ads I Google Ads🚀

Works remotely from Barcelona

  • 41.400347
  • 2.159592
  • Suggested rate €300 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Paula's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Paula's quote.

Location and workplace preferences

Location
Barcelona, CT, España
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Catalan

    Native or bilingual

  • German

    Conversational

Categories

Skills (26)

Paula in a few words

Soy una profesional del marketing con más de 10 años de experiencia a mis espaldas. Tengo una formación muy creativa que, juntamente con una carrera altamente centrada en obtener resultados, y mucha experiencia en mercados y verticales diferentes, me hace tener una visión verdaderamente holística de muchas de las competencias del marketing digital.

Durante los últimos años he desarrollado una verdadera pasión por la digitalización y la forma en que redefine y lleva las interacciones entre las empresas y sus clientes al siguiente nivel. Por eso ahora, como freelance, me entusiasma poder ayudar a impulsar proyectos que se encuentran empezando o bien estancados, a conseguir sus objetivos en el mundo digital.

Experience

Freelance, self-employed

Performance Marketing Specialist  - As a freelancer

Berlin, Germany

January 2020 - Today (2 years and 9 months)

Leverate Media GmbH

Senior Digital Campaign Manager

June 2017 - April 2019 (1 year and 10 months)

Foodpanda

Senior Display Marketing Manager

Berlin, Germany

March 2017 - June 2017 (3 months)

Foodpanda

Display Marketing Manager

Berlin, Germany

January 2014 - February 2017 (3 years and 1 month)


- Planning and rollout of display campaigns in Facebook, Twitter, Instagram and GDN (desktop and mobile) for more than 20 countries in Europe, Asia, South America and Africa.
- Performance optimization to ensure monthly KPI's
- Analysis of in-house reports, google analytics data and FB and Twitter audience insights.
- A/B testing of campaign structure, audiences and creatives.
- Monitoring monthly budget.
- Software: Facebook Power Editor, Twitter Ads, Google Adwords, Google Analytics, Sisense, Google Tag Manager, Google Merchant Center and PMD's such Smartly and SocialMoov.

GLOSSYBOX

Online Marketing Intern

April 2013 - October 2013 (6 months)

Global set up, optimization, analysis & reporting of:
  • Display and remarketing campaigns on the Google Display Network (GDN)
  • Display campaigns in Doubleclick for Advertisers (DFA)
  • Facebook ads Creatives, adtexts and landing pages A/B testing. Monitoring the budgets.

Transmediale Berlin Festival

Video blog Producer

January 2013 - February 2013 (1 month)

Producer in Transmediale Berlin Festival 2013 Video blog. My main tasks were:
- Shooting and editing a daily video.
- Daily interviews with the artists.

Education

  • UX/UI Design, Web Page, Digital/Multimedia and Information Resources Design

    Ironhack

    2020

    UX/UI Design, Web Page, Digital/Multimedia and Information Resources Design

  • Master of Arts (MA) in Cinematographic Postproduction, Cinematography and Film/Video Production

    ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya

    2010

    Master of Arts (MA) in Cinematographic Postproduction, Cinematography and Film/Video Production

  • Bachelor of Arts (B.A.) in Media and Communication, Communication and Media Studies

    Universitat Ramon Llull

    2008

    Bachelor of Arts (B.A.) in Media and Communication, Communication and Media Studies