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Paula Cardenas

Brand Consultant & Creative Strategist | Freelance
1 recommendation
  • Suggested rate
    €300 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Paula's quote.
Location and workplace preferences
Location
Paris, France
Can work onsite in your office in
  • and around Paris (up to 50km)
Verifications

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Verified email
Languages
Check out languages spoken by Paula
Categories
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Skill set (17)
Check out Paula's expertise
Paula in a few words
I'm a passion-driven creative who's hopelessly in love with authenticity, all things branding, art-inspired projects, and disruptive companies that want to change the world.
As a freelance creative, I help companies reclaim their brand identity and design powerful strategies that make them relevant.
My areas of expertise include brand building, brand strategy, identity development, content creation, social media strategy, marketing planning, and creative direction.
Experience
  • Cosmology
    Brand Consultant & Creative Strategist
    January 2023 - Today (2 years and 3 months)
    I specialise in crafting brands that are vibrant, magnetic, and popular. With a focus on capturing their essence, I develop enduring strategies that ensure brands resonate deeply with their audience, both now and in the long term. Authenticity and uniqueness are my guiding principles during my process, making sure that each strategy is custom and accurate to its brand. My approach blends analysis, creativity, strategy, and an abundance of passion to help brands achieve their truest potential. My services include:
    - Social Media Strategy: Crafting compelling social media plans to elevate brand presence and engagement.
    - Creative Direction: Providing visionary leadership to ensure brand messaging is impactful and consistent across all channels.
    - Brand Identity Projects: Developing distinct brand identities that capture the essence of the brand and resonate with the target audience.
    - Re-branding Projects: Guiding brands through transformational journeys to revitalise their identity and reconnect with their audience.
    - Brand Launching: Orchestrating successful launches that make a memorable impact and set the stage for sustained growth.
    - Branding Campaigns: Conceptualising and executing innovative campaigns that drive brand awareness and loyalty.
    - Creative Consultancy Projects: Offering strategic guidance and insights to enhance brand positioning and messaging.
  • Imagin
    Brand & Engagement Product Owner
    January 2021 - December 2022 (1 year and 11 months)
    Barcelona, Spain

    - Developing social media strategies and in-app campaigns in alignment with brand marketing objectives (alongside several creative agencies).
    - Conducting audience research to profile demographics, interests, and behaviors across platforms (in collaboration with the Data team).
    - Creating tailored content calendars for diverse platforms based on audience preferences and research.
    - Monitoring campaign performance and brand presence using analytics tools, extracting valuable insights (in collaboration with the Data team).
    - Identifying, activating and overseeing influencer collaborations to enhance social media reach.
    - Executing Paid Social Advertising campaigns and managing budgets with the Paid Media team.
    - Monitoring brand-related conversations and leveraging insights for strategy enhancement.
    - Keeping track of competitors' social media activities & strategies, identifying areas for improvement.
    - Generating concise reports on key metrics, campaign performance, and insights, with actionable recommendations.
    - Conducting A/B tests and experiments to optimize content, messaging, and tactics for improved ROI.
  • Imagin
    Communication Product Manager
    January 2020 - January 2021 (1 year)
    • Check out Paula's experience
1 recommendation
RT

Ramzi Tabka recommend Paula

Ramzi TabkaRT
Ramzi Tabka
UpSys
5/15/2023
Working with Paula on a significant branding project was an inspiring experience. Her passion for authenticity and creativity radiates through her work, transforming brand identities into compelling narratives.

Paula crafted a comprehensive strategy that brilliantly mirrored our core values and engaged our audience. Her commitment to relevance ensures every aspect of the brand resonates deeply with its market.

Beyond her skills, Paula's positivity is truly inspiring. Paula is a standout creative strategist. She is an invaluable asset for any company seeking to elevate their brand identity and relevance. I wholeheartedly recommend her.
Education
  • Grado, Publicidad y Relaciones Públicas
    Universitat Autònoma de Barcelona
    2019
    Grado, Publicidad y Relaciones Públicas
  • Bachillerato, Social
    ESCOLA CERVETÓ
    2015
    Bachillerato, Social
Certifications
  • Social Media Management
    Meta
    2022
    Social strategy Social Media Management