About Pau
Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- Rocket DigitalDirector de CuentasE-COMMERCEJuly 2021 - Today (4 years and 11 months)Barcelona, SpainSupervised a 6-member Paid Media team at Rocket, assisting the Head of Media & Acquisition with projects focused on team efficiency and retention improvements: trainings, workflows, communication processes, task load management, interviews, and performance reviews.I take part in sales processes to convert leads into closed clients for the agency, handling presentations, lead scoring, and lead follow-up.Led collaboration with Camper, managing a team of 5 responsible for operational tasks, top-line strategy, and client relations, overseeing a multi-million euro budget across 70+ countries.Coordinated various projects as an in-house implant at Camper, working with 3 different teams and 2 other agencies on user tracking, analytics, e-commerce development, SEO, and automation initiatives.
- Rocket DigitalEspecialista en Paid MediaE-COMMERCEApril 2019 - June 2021 (2 years and 2 months)Boston, MA 02163, USAQuickly promoted to lead the agency's collaboration with Allianz Spain. I led a team of 3 people to ensure top campaign performance, directly supervising and managing a budget of over €3M.Later appointed to lead the paid channel strategy for Camper. Managed campaigns during the COVID lockdowns, maximizing Camper's sales while navigating the e-commerce surge.Interviewed and trained new account executives for the Paid Search team. Standardized the onboarding process for Account Executives’ first 6 months.
- Rocket DigitalDigital Marketing ExecutiveE-COMMERCESeptember 2018 - March 2019 (6 months)Barcelona, Spain- Dirigí la colaboración con diferentes pequeños clientes de la empresa. Establecí diferentes procesos para el correcto seguimiento del presupuesto en Google Ads y otras plataformas.- Definí nuevos estándares en Google Ads para las estrategias de puja y optimización con algoritmos en la agencia. Desarrollé, junto con el equipo de IT, nuevos procesos y automatizaciones para minimizar los errores humanos en las activaciones de anuncios y campañas.- Ayudé en la gestión de Allianz España como el "especialista de Campañas y Smart Bidding": entendiendo cómo conectar el modelo de negocio con la distribución del presupuesto.
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Education
- Marketing & Community Manager, MarketingUniversitat Pompeu Fabra2018Marketing & Community Manager, Marketing
- Bachillerato, EconomíaIES Frederic Martí Carreras2014Bachillerato, Economía