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Pau FerrerPF

Pau Ferrer

AI-Powered Paid Media & Growth Advisor

€350/day
3 projects
Barcelona, ES
8-15 years

Average response time: 1 hour

About Pau

AI-powered Growth Advisor & Marketing Engineer helping companies scale acquisition through Paid Media, analytics, automation and deep performance insights. I work directly with founders, CMOs and growth teams to turn fragmented marketing data into scalable growth systems.

Over the last 8+ years, I’ve worked with startups, SaaS companies and established brands across sectors such as fintech, insurtech, mobility and e-commerce, collaborating with companies like Olistic, Freshly Cosmetics, Kalma and Manglai. My background combines strategic paid media management with a strong technical and analytical mindset, allowing me to go beyond campaign execution and build systems that connect acquisition performance with real business outcomes.

My approach is highly hands-on and execution-oriented. I’ve built reporting systems, automated analysis workflows, attribution structures, scalable acquisition frameworks , designed to help companies understand not only what is happening in their marketing, but why it is happening and what to do next.

Through AI, I've also built landing pages, lead magnets and entire websites geared towards acquisition expertise of knowing what works and what doesn't rather than the constrained technical web developer approach.
  • Catalan

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Rocket Digital
    Director de Cuentas
    E-COMMERCE
    July 2021 - Today (4 years and 11 months)
    Barcelona, Spain
    Supervised a 6-member Paid Media team at Rocket, assisting the Head of Media & Acquisition with projects focused on team efficiency and retention improvements: trainings, workflows, communication processes, task load management, interviews, and performance reviews.

    I take part in sales processes to convert leads into closed clients for the agency, handling presentations, lead scoring, and lead follow-up.

    Led collaboration with Camper, managing a team of 5 responsible for operational tasks, top-line strategy, and client relations, overseeing a multi-million euro budget across 70+ countries.

    Coordinated various projects as an in-house implant at Camper, working with 3 different teams and 2 other agencies on user tracking, analytics, e-commerce development, SEO, and automation initiatives.
    Gestión de E Google Ads Social Ads Google Analytics performance marketing SEM SEO Formación
  • Rocket Digital
    Especialista en Paid Media
    E-COMMERCE
    April 2019 - June 2021 (2 years and 2 months)
    Boston, MA 02163, USA
    Quickly promoted to lead the agency's collaboration with Allianz Spain. I led a team of 3 people to ensure top campaign performance, directly supervising and managing a budget of over €3M.

    Later appointed to lead the paid channel strategy for Camper. Managed campaigns during the COVID lockdowns, maximizing Camper's sales while navigating the e-commerce surge.

    Interviewed and trained new account executives for the Paid Search team. Standardized the onboarding process for Account Executives’ first 6 months.
    Google Ads Facebook Ads SEO SEM Google Analytics Google Tag Manager
  • Rocket Digital
    Digital Marketing Executive
    E-COMMERCE
    September 2018 - March 2019 (6 months)
    Barcelona, Spain
    - Dirigí la colaboración con diferentes pequeños clientes de la empresa. Establecí diferentes procesos para el correcto seguimiento del presupuesto en Google Ads y otras plataformas.

    - Definí nuevos estándares en Google Ads para las estrategias de puja y optimización con algoritmos en la agencia. Desarrollé, junto con el equipo de IT, nuevos procesos y automatizaciones para minimizar los errores humanos en las activaciones de anuncios y campañas.

    - Ayudé en la gestión de Allianz España como el "especialista de Campañas y Smart Bidding": entendiendo cómo conectar el modelo de negocio con la distribución del presupuesto.
    Google Ads Publicidad de display Google Analytics Facebook Ads

Recommendations

AC
CH
FU
+4
Andrés Cester and 6 other people have recommended Pau

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Education

  • Marketing & Community Manager, Marketing
    Universitat Pompeu Fabra
    2018
    Marketing & Community Manager, Marketing
  • Bachillerato, Economía
    IES Frederic Martí Carreras
    2014
    Bachillerato, Economía

Skill set

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